Cheney’s Views on Ad Appearance to Improve Click Through Rates
Michael Cheney of AdSense Videos offers some tips to change the appearance of ads on a webpage for improving the click through rates.
Michael Cheney of AdSense Videos offers some tips to change the appearance of ads on a webpage for improving the click through rates.
Cheney’s email reveals some sample ideas and for more subscribers are asked to go to his Adsense Videos.
“Look, I don’t want to give ALL my methods away because I’ve saved that for serious, dedicated people who buy the videos (nudge, nudge!) but here’s some tip-ettes;
– Don’t use the standard Google colour scheme, it just screams “I am an ad, hate me and ignore me!”
– Get a picture in your mind of what the most typical ads look like on the web then create your AdSense ads so that they are exactly the opposite
– Ads are garish creatures that like to be bright, loud and stand out in a crowd. We all know this. So making your AdSense ads exactly the opposite means they can ‘sneak under the radar’
– You’ve seen a boxing match right? Where’s all the action? In the middle. In the ring. Where are the ads that are paraded around between rounds? In the ring – the centre of everyone’s attention. Where’s the ‘action’ on each of your pages? Your ads need to be in the same place”. [email with the subject: Michael Cheney, AdSense Videos]
Cheney says in the email, “PS – You must avoid the biggest possible mistake with
AdSense, it’s not realising that Google ____ ______ .
The answer’s in Video 9”
To go to Cheney’s AdSense Videos, click here.
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