Internet ad spending has increased 13.3% in 2005 compared to 2004, according to TNS Media Intelligence. Internet display advertising registered a $8.3 billion gain in 2005.


Internet ad spending has increased 13.3% in 2005 compared to 2004, according to TNS Media Intelligence. Internet display advertising registered a $8.3 billion gain in 2005.

Jon Swallen, senior vice president, Research of TNS Media Intelligence, said: “The rate of growth in advertising expenditures weakened slightly in the fourth quarter, as consumers and businesses turned a bit more cautious. Large blue chip advertisers, as a group, have recently cut back their ad budgets. The growth is currently coming from outside the Top 100 marketers.” [Source]

Total advertising expenditures in 2005 increased 3% to $143.3 billion compared to $139.2 billion in 2004.

For more information on the report, click here.


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