‘Do-not-email’ child protection registries have advanced in 5 states. Connecticut, Georgia, Hawaii, Illinois, and Iowa are now considering legislation related to not sending marketing emails to minors.


‘Do-not-email’ child protection registries have advanced in 5 states. Connecticut, Georgia, Hawaii, Illinois, and Iowa are now considering legislation related to not sending marketing emails to minors.

“The laws generally prohibit marketers from sending material considered harmful to minors to children’s e-mail addresses. In Michigan and Utah, parents can submit their children’s e-mail addresses to a registry, and then marketers of potentially inappropriate messages pay a fee to ensure that their e-mail lists don’t contain any addresses on the registry”. [source]

Six leading advertising associations and civil rights watchdog groups called the Free Speech Coalition challenged the Utah email.

The law, Utah’s Child Protection Registry Act, prohibits email marketers from sending various types of promotions to any email address on a registry of email addresses submitted by parents of children under 18.

“Both Michigan’s and Utah’s laws prohibit an email marketer from sending email to any email address or domain on the registry, even if the email is otherwise solicited, if the email contains material or links to material which is otherwise illegal to provide to minors”. [source]

The Free Speech Coalition (FSC) filed a suit on November 17, 2005 in federal district court in Salt Lake City, Utah, challenging the constitutionality and legality of that state’s anti-spam “child protection registry” law, which went into effect July 15, 2005.

To read more about the Free Speech Coalition Challenge click here.

 

 

 

 

Sharing is caring