A Hitwise survey reported that Google and Yahoo have sent 25% more visits to leading shopping comparison sites, compared to last year.


A Hitwise survey reported that Google and Yahoo have sent 25% more visits to leading shopping comparison sites, compared to last year.

The 10 leading sites visited through Google made 11.3% of the total shopping and classified visits in the week ending Nov 19th. The 10 leading sites visited through Yahoo during the same time made 12.8%.

The top 10 shopping sites were:
Shopping.com
BizRate
Yahoo! Shopping
Shopzilla
Froogle
NexTag
PriceGrabber
Epinions
Calibex and
MSN eShop.

Bill Tancer, general manager of research at Hitwise, said, “The increased user familiarity with these sites, combined with aggressive search marketing engines creates a funnel through which online shoppers are more likely to pass in their search for the best price. Competition for the online shopper’s dollar will be very fierce this holiday season.” [Source]

32% of the searches leading to these top sites were electronic items and 20% were house and garden items.

 

 

 

 

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