Online advertising reached £490 million in U.K. and $5.6 billion in U.S. in the first half of 2005. The increase is 62% for U.K. and 26% for U.S.


Online advertising reached 490 million pounds in U.K. and $5.6b in U.S. in the first half of 2005. The increase is 62% for U.K. and 26% for U.S.

The growth is only 5% for TV advertising.

“According to the Office for National Statistics, ONS, half of British households are now online and the majority of those are buying stuff through the internet. They aren’t just shopping, either. Nearly a quarter use message boards or chat-rooms, 17% use file-swapping systems to exchange music or films and 13% had created their own web page”. [source]

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