Richard Ball, web consultant says meta keyword tags are not useful for Search Engine Optimization and is risky to reveal the keywords to competitors.


Pandia Richard Ball, founder of Apogee Web Consulting and former AOL software developer, warns developers of the risks associated with meta keyword tags.

“There is more risk than reward in using the meta keywords tag because your competitors can view the meta keywords tag and can steal your keywords. What do I mean by “steal” your keywords? By placing the meta keywords tag on a page, you are, in effect, giving your competitors a list of your important keywords,” Ball said.

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