SportsLine to Include Game Logs: Glogs
CBS Digital Media has updated its SportsLine site to sell ads and to have “blogs that provide color commentary on live sporting events” called glogs.
CBS Digital Media has updated its SportsLine site to closely integrate video content from its TV properties. SportsLine is now featuring “TheEyebox,” a video window that plays on-demand clips, which will give CBS more opportunities to sell :15 pre-roll ads that advertisers have reportedly been requesting, and other rich media ad units later.
Larry Kramer, president of CBS Digital Media says, “This is the second phase of our plan to re-launch all of our websites as broadband channels” and according to him this move is part of CBS’s plan to bypass cable and go straight to the Net.
Many of the original CBS SportsLine shows will be available to users via podcast. It will also produce original video to complement its popular fantasy football games. The site will also add user-generated content – blogs that provide color commentary on live sporting events. CBS has dubbed these live game logs “glogs”.
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