U.S. consumers’ preference for online newspaers is increasing and the online ad spening target to reach $1.4 billion in 2005.


Preference for online news is increasing among internet users. Data collected in many research studies show that U.S. consumers who prefer online news sources are increasing. This growth is occurring despite the fact that growth in overall Internet usage has not been increasing. And the online ad spending is expected to reach 1.4 billion in 2005.

According to a research site, online publishers, and again, newspapers in particular, provide a “safer” environment for many advertisers.

Borrell Associates estimated higher growth for 2004, at about 47%, but a lower rate for 2005, at about 28%. Borrell’s estimate was published in March. Later projections by other researchers reveal that ad spending is increasing with increased preference of consumers for online newspapers.

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