In the Hubspot blog, Leslie Ye writes, “The upsell might be the most underrated play in sales. A ton of lip service is paid on sales publications and in sales trainings to hunting for new customers — prospecting, connecting, and qualifying people who have never worked with your company before. But it’s hard to hunt effectively. Given your company’s lack of history with your prospects, there’s simply no guarantee that prospects will want to speak with you, much less buy your product. Even painstaking research can’t always reveal that what seems like a good fit on paper just won’t... [...]