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Saturday, November 1, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

‘Four Ways Service Companies Can Convert More Customers via Email’ – ‘MarketingProfs’ Blog

Daniel Faggella says, “”Conversion” means different things to different people. Though many e-commerce companies have an old-fashioned Buy button right on their site, service companies (consulting firms, marketing agencies, accountants, pest control companies, painters…) have prices and requirements that change with each job. For them, a prospect’s “conversion” involves more than sending visitors to a purchase page, and a client engagement almost certainly involves phone calls or in-person appointments. Though it might seem that such a more tailored and... (Read More ...)

‘7 Current Design Trends Every Marketer Should Know’ – HubSpot

Laura Kane says, “Truthfully, not all of us have the best design chops — but that doesn’t mean we should be in the dark about the latest design trends. While it may not be part of your day-to-day activities, one day, you’ll find yourself dragged into a project like a website redesign. Suddenly, it’ll feel like you’re in a foreign country and you can’t understand or speak the language, but you somehow have to navigate it all. Luckily, it’s easy to save yourself from feeling lost in the next design project you’re collaborating on —... (Read More ...)

‘Taking advantage of trends in social media’ – ‘Econsultancy’ Blog

Joel Windels says, “Staying abreast of the latest trends in an industry can be hard. Trends are a phenomenon that grabs hold of the interest of consumers and creates a whirlwind of excitement for brands. It is important that brands take advantage of the growing fad before it becomes the norm. Being at the forefront will mean that consumers relate your brand as cutting edge and arguably the best in the market. But how do you get ahead of a trend before it is common knowledge?”. Taking advantage of trends in social media ‘Econsultancy’ Blog  (Read More ...)

‘How to Include Influencers in Your Content Strategy’ – MOZ Blog

Amanda Gallucci says, “The first thing most people think when they hear “influencers” is promotion. Important people with an engaged following can amplify the reach of whatever idea, content or brand they choose to share. If you only weave influencers into your content strategy when your finished product is ready to be promoted, however, you’re missing out on the full potential of having respected experts on your team. Knowing when and how they can best be engaged at different stages is critical to moving these leaders from outside influencers to brand partners”. How... (Read More ...)

‘B2C Marketing: 65% lift in organic traffic from in-house digital marketing transition’ – MarketingSherpa Case Study

Erin Hogg says, “For many companies, hiring an agency or vendor to manage digital marketing can solve many issues, and can lead to lifts in conversions. But what happens when that relationship becomes too costly and the results leave much to be desired? For JacksonWhite Attorneys at Law, the firm took notice of the lackluster performance and high costs of an external digital marketing vendor. Read this MarketingSherpa B2C case study to learn how the firm brought its digital marketing in-house and saw improvements in traffic and marketing spend“. B2C Marketing: 65% lift in organic traffic... (Read More ...)

‘The Ultimate Cheat Sheet for Creating Social Media Buttons’ – HubSpot

Pamela Vaughan says, “Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. Be confused no more! We’ve put together a handy, comprehensive guide to help you understand the differences between the share and follow buttons for the top five social networks (Twitter, Facebook, LinkedIn, Google+, and Pinterest), as well as how to implement them on your website, blog,... (Read More ...)

‘5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel’ – ‘Business 2 Community’ Article

Jack Kosakowski says, “OK, I’ll admit it. At first, I didn’t buy into the “social selling”craze. I’d see social media experts popping up everywhere, claiming that social selling was the wave of the future. But I didn’t even know who half of these “experts” were. (Then again, six months ago I thought Twitter was what a chatty bird might do, and Google Plus was an internal email service for Google employees. My bad.) Good thing I started consuming massive amounts of content on the topic, because I soon realized that the statistics on social selling were not a joke, and I finally... (Read More ...)

‘95% of online shoppers will use click and collect this Christmas: stats’ – ‘Econsultancy’ Blog

Christopher Ratcliff says, “This is a huge increase from the 45% of online users using click and collect last Christmas. Obviously the main benefit of click and collect is the ability to pick up purchases when and where the customer chooses. You don’t have to wait in your house all day for a package, or take a trip down to the sorting office before it closes on a Saturday morning if you’ve missed it. The other benefit is that theoretically click and collect should always be free to the customer. Almost 80% of the online shoppers surveyed said they expect click and collect to be offered for... (Read More ...)

‘The Dark Side of Content Marketing [Infographic]‘ – ‘MarketingProfs’ Blog

Verónica Maria Jarski says, “Content marketing is all the rage, but it has a dark side that businesses must acknowledge. One horrifying fact: Though 27 million pieces of content are shared daily and 86% of B2B organizations use content marketing, only 21% of marketers think they’re successful at measuring the ROI of their content, according to studies that Scripted cites in the following infographic. Worse still, 48% of marketers don’t have a documented content marketing strategy. And worst of all, that lack of vision affects how consumers feel about those companies: “74%... (Read More ...)

‘Why You Need More Than Demographics to Sell Ads’ – HubSpot

Rob Litterst says, “For decades, every media kit has been touting the same basic demographics: number of readers, gender, ages, HHI, geographies, education, job title, industry, buying intent, authority (ability to buy), budget, etc. In the ‘70s, the kits began to include psychographics — beliefs, attitudes, opinions, and values. Both psychographics and demographics are important for building a portrait of your audience. But often that information is no longer enough to distinguish your media property from a competitor’s. Advertisers have more choices than ever before. Especially given... (Read More ...)