MarketingExperiments is hosting a webinar on Wednesday, December 11 at 4.00 pm EST. The topic of the webinar is “The Top 5 Marketing Discoveries in 2013: The last 50,000+ hours of research distilled into 60 minutes”. MarketingExperiments team says, “By the end of this year, MarketingExperiments will have run approximately 260 controlled experiments. That equates to around 50,000 total hours of research. With the sheer volume of work done this year, it’s almost impossible for marketers in the field to keep up. In our next Web clinic, we’ll walk through the most important discoveries... (Read More ...)
The latest article on ‘MarketingProfs’ is titled “Content Marketing Strategies: Tear Down Geographic Barriers to Sales”. Sylvia Montgomery says, “In professional services, relationships and referrals are the anchor of business development. On any given day, executives resort to asking friends and colleagues for recommendations and referrals of service providers. Typically, in the past, those referrals were driven by geographic proximity, and the willingness to hire someone from afar became more acceptable only if the connection was through a personal referral. Fast-forward to today,... (Read More ...)
The latest article on ’Marketing Land’ is titled “3 Ways Marketers Can #Win With Twitter’s New Tailored Audiences”. Dax Hamman says, “Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target individuals using their own first-party data and any third-party data. Until now, Twitter’s advertising solutions were based solely on the data they had about their users. Facebook took a similar step to open their inventory to external data with the creation of the Facebook Exchange, a... (Read More ...)
The latest article on ‘Business 2 Community’ is titled “Social Media 101: How To Structure Updates for Facebook, Google Plus, and Twitter”. Jonathan Payne says, “Does the way you structure a social media update have a significant impact on clickthroughs, shares, and overall engagement? Data shared by digital marketers Jon Loomer and Dan Zarrella appears to answer this question with a resounding, “Yes structure matters!” Before diving into how you should structure social media updates, I want to emphasize the following: Your updates should be crafted to ensure people... (Read More ...)
The latest article on Business Insider is titled ”Twitter’s Mobile Ad Offerings Just Took A Huge Step Forward – And They Might Be Even Better Than Facebook’s”. Aaron Taube says, “Twitter is rolling out an advertising product that allows advertisers to target mobile users based on how they surf the Web on their desktops, a function that isn’t yet fully available to Facebook’s mobile advertisers. TechCrunch’s Josh Constine reports that Twitter will identify users by their login data to show them ads on mobile and desktop devices that are targeted... (Read More ...)
The latest article on HubSpot blog is titled ”The Life of a Tweet: A Look at the First 24 Hours”. Maggie Hibma says, “I’ve been swimming in a sea of Twitter statslately — not surprising, since Twitter went publicat the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 million tweets (according to Saxum). These figures provide really good insight into a day in the life of Twitter … but... (Read More ...)
The latest post on ‘ReadWrite’ is titled “Behavior-Based Anticipatory Computing Coming To Social Networks”. Selena Larson says, “We’ve been sharing our locations with friends and family for years, whether it’s checking in on Foursquare or enabling location information on Instagram. Even with Twitter’s latest update, users are encouraged to share their locations and metadata. But what, exactly, social networks are doing with that data has been somewhat unknown, until now. By aggregating personal data and preferences based on your check-ins, applications can begin to tailor... (Read More ...)
The latest article on ’Marketing Land’ is titled “Facebook: We Define News Feed Quality At Source Level, Not By Content Type”. Matt McGee says, “Still coming to terms with Facebook’s recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients? In an interview today with AllThingsD, Facebook’s News Feed Manager Lars Backman, sheds a little more lighton what the company is trying to do with the recent News Feed changes. Backman downplays a comparison with Google’s Panda Update in 2011, which targeted low-quality... (Read More ...)
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “2 Amazing Movember Case Studies That Will Make You Grow it Back″. Baer says, “Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy, there were 1.5 million tweets about Movember, with more than 790,000 of them generated from the United States. For Instagram”. 2 Amazing Movember Case Studies That Will Make You Grow it Back Jay Baer’s ‘Convince & Convert’ Blog (Read More ...)
The latest MOZ blog post is titled “Investing in Non-Measurable Serendipitous Marketing – Whiteboard Friday”. Rand Fishkin says, “Not all marketing efforts can be measured, and the most outsized returns can come from the sources you least expect. In today’s Whiteboard Friday, Rand explains why it’s important to invest some of your effort in that serendipity”. Investing in Non-Measurable Serendipitous Marketing – Whiteboard Friday MOZ Blog (Read More ...)
