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Friday, October 24, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

’13 Email Marketing Hacks That Can Help Double Your Response Rates’ – HubSpot

Emma Snider says, “INBOUND 2014 was not short on good content. But, despite the large venue, some speaking events were so popular that it wasshort on seats. Few things make a speaker feel better than seeing every single chair in their room full. One of them might be watching security guards turn attendees away who are clamoring to get intoyour session due to fire codes. I wouldn’t know, but you could ask Matt Heinz. There were a lot — and I mean, a lot – of people who wanted to attend Matt’s session on email marketing hacks at INBOUND14. What about Matt’s session... (Read More ...)

‘SEO in 30 Minutes a Day – Link Building’ – ‘Website Magazine’ Article

Travis Bliffen says, “For the past couple of years people having been crying “link building is dead” or some variation of that title and in all honesty, they still do because people click on and read those articles. Once you get a few lines into most of the articles, you realize link building is in fact not dead. Even Matt Cutts chimed in on links to mention that if Google did not consider links, the results would be much worse than they are today. Today we are going to talk about some ways you can build quality links to your website spending just 30 minutes per day working on it. As... (Read More ...)

‘Segmentation: How a small office supply ecommerce site boosted revenue 25% by sending more emails’ – MarketingSherpa Case Study

Courtney Eckerle says, “”We started to read about companies doing all this great targeted marketing. We realized we really should be doing more of that,” said Andrew Jacobs, Director of Ecommerce, JAM Paper & Envelope. The small team details going from one to 100 email designs per week to achieve a 25% increase in revenue from this email transformation. This campaign from JAM Paper is one of five finalists for the MarketingSherpa Award — Reader’s Choice Email Campaign. We looked at all of our case studies and speaker applications and selected the best content to share... (Read More ...)

‘Americans Not Sold on Alibaba’ – ‘Website Magazine’ Article

Amberly Dressler says, “Alibaba may be valued at more than eBay and Amazon combined, but China’s e-commerce powerhouse has low brand recognition among American online shoppers of all generations. Bizrates Insights, a division of Connexity (formerly Shopzilla), surveyed more than 3,500 online buyers and found that 63 percent are still not familiar with Alibaba, which is said to soon be entering the U.S. market. Of the online shoppers who are familiar with Alibaba (or have even interacted with the site), 35 percent indicate they would not even browse, much less purchase from a Chinese e-commerce... (Read More ...)

‘Blogging 101 for Salespeople’ – HubSpot

Emma Snider says, “Most salespeople love to talk, and they’re good at it. They’ll crush a phone call or a face-to-face meeting any day of the week. They know just what to say and how to say it to inspire trust and edge closer to a contract. But give them a laptop and tell them they need to write an article? A little outside of their comfort zone. You might even see a flicker of panic in their eyes. Not every salesperson needs to blog to improve their online presence. Learning how to curate and share content that’s interesting to prospects and boosting professional visibility through... (Read More ...)

‘How to Create a Content Marketing Strategy′ by Jay Baer

Baer says, “Content marketing strategy isn’t a nice to have, it’s a requirement.Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that. This presentation is drawn from our work here at Convince & Convert, where we create content marketing strategy for some of the best-known brands in the world. (if we can help you, please let us know). In practice, of course, creating a fully functional content marketing plan requires... (Read More ...)

‘Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email’ – MarketingSherpa Video

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Never underestimate the power of small, strategic changes. At MarketingSherpa Email Summit 2014, Jessica Andreasen, Director of Digital Marketing, ZAGG, a mobile accessories company, revealed how small changes increased revenue per email by 152%. It began when she witnessed a very sharp, steady decline in email revenue. Andreasen knew she needed to find out why her customers... (Read More ...)

‘BBC Earth: seven web content trends to notice’ – ‘Econsultancy’ Blog

Ben Davis says, “BBC Earth showcases some of the content trends the Beeb has been championing in the revamp of its site. I’ve taken a quick shufty through these lovely webpages in an attempt to find exactly what these design trends are. See if you agree. Looser style guide Look at the article titles. Here’s a comparison of some from 2013 with 2014. Whilst the BBC hasn’t stooped to BuzzFeed clickbait levels (who am I to talk?), it’s clearly trying to be a bit more of a tease”. BBC Earth: seven web content trends to notice ‘Econsultancy’ Blog  (Read More ...)

‘3 Ways to Optimize Your Brand’s Social Media Marketing Success’ – TopRank Blog

Lee Odden says, “While nearly 90% of companies are using social media for marketing, the distance between “using” and “succeeding” is of Grand Canyon proportions. In the early stages of social media marketing maturity, business use of social media tends to go through a series of phases from not doing anything to beginning to monitor social channels to sharing content and building community. Eventually, they find their way to some form of social sales or social commerce. To jump start the move towards a social media marketing strategy that starts to align with measurable business outcomes,... (Read More ...)

‘More than Keywords: 7 Concepts of Advanced On-Page SEO’ – MOZ Blog

Cyrus Shepard says, “As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways”. More than Keywords: 7 Concepts of Advanced On-Page SEO MOZ Blog  (Read More ...)