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Tuesday, May 26, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

‘5 Simple Ways to Optimize Your Website for Lead Generation’ – HubSpot

Katherine Boyarsky says, “Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.) Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work. To understand how to optimize our website, we’ll have to first gain a basic understanding of the lead generation process. What components are at play when a casual website... (Read More ...)

‘Most Americans Want More Privacy, Don’t Trust Advertisers, Social Media Or Search’ – ‘Marketing Land’ Article

Greg Sterling says, “The overwhelming majority of Americans want to be able to control their information online and who gets access to it. However, in a wide-ranging and nuanced Pew Research Center survey, most respondents seem resigned to fewer online protections and less privacy. (Pew also investigates attitudes toward government surveillance programs, which I don’t discuss here but which can be explored in the report.) The data are drawn from two related consumer surveys conducted in Q3 2014 and Q1 2015. The first survey had 498 US adult respondents and the second 461. The first... (Read More ...)

‘Eight Ways to Improve Your Search Engine Rankings’ – ‘MarketingProfs’ Blog

Gavin King says, “As much as we’d love to say that improving your search engine rankings is easy, it’s not. Search engine optimization (SEO) takes hard work, dedication, and some skill. There’s a fine line between ethical (white hat) SEO techniques and unethical (black hat) SEO techniques; if you are not careful, you can end up doing your website more harm than good. So, to help you get started, here are eight ethical ways to improve your search engine rankings. 1. Create unique and engaging content The saying “content is king” gets thrown around a lot, but... (Read More ...)

‘Why content marketers should spend 50% of their resources on distribution’ – ‘Econsultancy’ Blog

James Carson says, “What comes first: the distribution or the content? I’ve been turning this question over practically in the last year through running my own publishing startup, but the answer remains strangely elusive: if you invest in content, the answer to that content doing well seems to be in its distribution to the largest audience possible. If you invest in forming distribution networks, you need good content to make those networks effective. This is a catch 22 situation. You need both, but not every company will want to invest in both simultaneously. So how can we best tackle... (Read More ...)

‘Simple Steps for Conducting Creative Content Research’ – MOZ Blog

Hannah Smith says, “Most frequently, the content we create at Distilled is designed to attract press coverage, social shares, and exposure (and links) on sites our clients’ target audience reads. That’s a tall order. Over the years we’ve had our hits and misses, and through this we’ve recognised the value of learning about what makes a piece of content successful. Coming up with a great idea is difficult, and it can be tough to figure out where to begin. Today, rather than leaping headlong into brainstorming sessions, we start with creative content research“. Simple... (Read More ...)

‘How to Optimize Your Sales Emails Through A/B Testing’ – HubSpot

Max Altschuler says, “If you’re going to cold email your prospects, you might as well do it right. Instead of just sticking with the same old templates whether they work or not, take some time to A/B test your messages to get the most meetings booked as possible. Before creating and testing your sales email campaign, it’s important to understand the mechanics. You’ll want to keep an eye on a few things: Opened or Viewed Rate. This reflects the strength of your subject line. Clickthrough Rate. This reflects the strength of your call to action. Response Rate. This reflects the strength... (Read More ...)

‘Survey: Video Ad “Viewability” Doesn’t Ensure Brand Or Product Recognition’ – ‘Marketing Land’ Article

Ginny Marvin says, “A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads within the first one to two seconds, which is the Media Rating Council standard for an online video ad impression to qualify as viewable. To be precise, just 50 percent of the pixels must be in view for at least two seconds for a video ad impression to be deemed viewable. Three-quarters of the 654 respondents in the survey, conducted by media buying technology firm Strata, needed at least three seconds to determine the brand or product... (Read More ...)

‘SEO Spotlight: Five Strategies to Take You Through to 2016′ – ‘MarketingProfs’ Blog

Rohan Ayyar says, “Five months into 2015, and search and content marketers have likely been deep into the grind of links, keywords, content, and conversions. As you keep working hard (and smart), you would do well to adopt the following five strategies to keep your momentum going into the next year. 1. Send social signals A lot of digital marketers complain about the low proportion of incoming traffic from social platforms in relation to the efforts spent on those platform, but a silver lining has finally been added to the social big picture. Just as backlinks act as votes for your site,... (Read More ...)

‘How Coggles uses content marketing for ecommerce’ – ‘Econsultancy’ Blog

Graham Charlton says, “I’ve recently been looking at how ecommerce sites are using content, and Coggles is one that we picked out as as example.  I’ve been talking to Clare Potts, Head of Search, Social and PR,  Prestige Luxury at The Hut Group, which looks after Coggles. Clare talked about the brand’s content strategy, the part that SEO plays, and howCoggles measures content… How long has Coggles’ Life section been running? The editorial section of Coggles has been running as long as the ecommerce site has been live, editorial content is at the heart of the... (Read More ...)

‘Social Media Is the Best Marketer for Your Events’ – ‘MarketingProfs’ Blog

Verónica Maria Jarski says, “When planning an event, don’t forget to plan your social media efforts for it. After all, social media boosts engagement and attendance at events. How should you use social media for your next event? The following Maximillion infographic offers tips and stats. “Create a visual countdown,” suggests Maximillion. “As part of any pre-event planning, share photos, infographics, or any other kind of interesting imagery to gently remind your audience about upcoming events.” Also, create a unique hashtag, so attendees and event participants... (Read More ...)