The latest article on ‘MarketingProfs’ is titled “Nine Easy Ideas on How to Perform Behavioral Segmentation”. Liga Bizune says, “Today’s key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. Email list segmentation by email opens allows you to discover who hasn’t opened your recent campaign and who has stopped reading your newsletters already for some time, so you can resend unopened campaigns or prepare compelling re-engagement campaigns... (Read More ...)

The latest article on HubSpot blog is titled ”How to Add Google Authorship for Multiple Websites to Google+”. Alec Biedrzycki says, “Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. But what happens if you write for multiple sites? Or if you leave a company, and start writing elsewhere? Good news — you can claim authorship for multiple sites! So whether you guest blog, change jobs and start writing for different companies, or maintain your... (Read More ...)

The latest post on ‘Mashable’ is titled “Facebook Unveils News Feed Redesign, One Year Later”. Kurt Wagner says, “Facebook will begin rolling out a redesign for its news feed on Thursday, almost exactly one year after the company initially announced a major overhaul at its Menlo Park, Calif., headquarters. The new look includes font changes and more prominent photos that span the entire news feed, but the overall look is more subtle than the changes Facebook promised a year ago when it first announced the redesign. Those proposed changes never took place, except on a small... (Read More ...)

The latest article on ‘Business 2 Community’ is titled “Why Marketers Must Get Used To Google+”. Christopher Rinaldi says, “Since its widespread launch in September 2011, Google+ is the second most actively used social network with one billion registered users and 540 million active users per the latest stats from Bootcamp Digital. Google+ is also perhaps the most polarizing of the popular social media channels. Incorporating some of the best features of the most active social media networks, as well as its own distinct functionality, Google+ may very well move past Facebook... (Read More ...)

The latest MOZ blog post is titled “An Introduction to PR Strategy for SEOs”. Samuel Scott says, “In case you missed it, Google’s head of web spam, Matt Cutts, wrote this on January 20: “Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop.” Three days later, Jen Lopez of Moz responded with this excellent post on “guest blogging with a purpose”: As with anything, you don’t want to be out there trying willy-nilly to get your posts on every blog for the sole purpose of building (probably bad) links. It’s... (Read More ...)

The latest post on ‘Copyblogger’ Blog is titled “8 Ways a Digital Media Platform is More Influential than Marketing”. Brian Clark says, “
Imagine this scenario. Two attorneys are chatting against the beautiful tropical backdrop of the Cayman Islands. The elder lawyer suggests to the young rising star that he “grab a Red Stripe,” which leads to the selection of the Jamaican-brewed beer from an ice-cold fridge. So simple … but it’s a powerful association between the “good life” and a particular brand of beer. Did it work? Within a month, sales of Red Stripe in the United... (Read More ...)

The latest ‘MarketingExperiments’ blog post is titled “Radical Redesigns: Lifts vs. building customer theory”. Lindsay Johannesen says, ““Radical redesign” is a term we use often at MECLABS. It’s used to describe treatments that are “radically” different from the control. We aren’t talking about changing some button copy from “Buy” to “Buy Now.” We’re talking new themes, layouts, copy and even functionality on the page. Radical redesigns contain many variables making it difficult to isolate specific elements contributing to the results of a test. Today’s MarketingExperiments... (Read More ...)

The latest post on ‘Mashable’ is titled “7 Tips for Igniting Your Content With Social Media”. Angie Pascale says, “”Content is fire. Social media is gasoline.” Jay Baer uses this analogy to explain the idea that content is the main substance in any digital marketing campaign; social media channels ignite that content and help it to spread. What this means for marketers is that content must be at the core of your digital marketing initiatives. Content is what people find when searching on Google. Content is what people share on social media channels. Content is how... (Read More ...)

The latest article on ‘MarketingProfs’ is titled “Five Traits of Guest Content That Audiences (and Editors) Can Actually Use”. Alyce Currier says, “Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Editors as well as guest-post writers must therefore take special care to ensure that they do not lower their usual standards. I was spurred to write this article after reading a blog post about what makes for a great guest post: Kate Morris’s “The Anatomy of a Great Guest Post”... (Read More ...)

The latest article on HubSpot blog is titled ”Lead Gen 101: How to Create an Intuitive Website Conversion Path”. Diana Urban says, “If you’re getting your website visitors to sign up for anything on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. — you need to create a conversion path. A conversion path consists of five elements, four of which live on your website: A call-to-action - A button or text that lets website visitors (prospects) find your offer A landing page - The page that advertises your offer and includes... (Read More ...)