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Sunday, December 21, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

‘The 4 Most Important Pages on Your Website’ – HubSpot

Neil Patel says, “Some of the pages on your website are more important than others. Okay, many of you probably find that fairly obvious — but I’m surprised how few people actually apply this knowledge to their websites to improve conversions. I’m all about low hanging fruit; about undertaking the easiest tasks that will have the biggest results. What I’m about to describe in this article has the potential to improve your site dramatically with just a few, critical changes. Let’s get right into it. Every website is different, bu generally speaking, here are the four... (Read More ...)

‘10 Most Common SEO Pitfalls’ – Content Marketing Institute

Arnie Kuenn says, “Just over 20 years ago, internet marketing was not on the radar for most businesses. Nowadays, every company has a website; believe it or not, 571 new websites are created every single minute. With that, most industry markets have become increasingly competitive, compelling companies to provide the best online experience for their audience while ensuring their content can be found by search engines. However, many businesses weren’t aware of SEO best practices when they first published their website, and since then have received a great deal of misinformation regarding... (Read More ...)

‘Visual Site Search Boosting Revenue Per Search’ – ‘Website Magazine’ Article

Pete Prestipino says, “Personalization and predictive analytics platform Reflektion is showing it has the capacity to help online retailers drive more revenue from their website search functionality. Reflektion recently introduced Personalized and Visual Site Search for eCommerce retailers and brands, which adds a layer of personalization and product imagery to site search results on eCommerce websites. So far it seems to be working – quite well in fact. The new feature has been in beta at performance sportswear company 2XU and The O’Neill Clothing Company, and is generating... (Read More ...)

‘Four Tips for Cooking Up and Serving Consumable Content’ – ‘MarketingProfs’ Blog

Julie Wingerter says, ““With the holidays upon us, food is inevitably a source of discussion. As a marketer, you know that for your content to provide value, it must be (like food) consumed and digested. You also know that the ingredients, timing, and presentation all have an impact on what we consume! Straight from the marketer’s cookbook, therefore, here are four tips for making your content readily consumable”. Four Tips for Cooking Up and Serving Consumable Content MarketingProfs  (Read More ...)

‘5 Ways to Improve Your Marketing Using Conversion Psychology’ – HubSpot

Jeremy Ellens says, “This past weekend, I went to a dueling piano bar in San Diego. What I quickly learned while watching this show was that the people performing were very talented musicians, but even better businessmen. This particular duet consisted of a male and female, who used their genders to garner a sense of rivalry in the room. “Ladies, can we get some Taylor Swift requests going tonight?” the woman yelled into the mic. Next thing you know, a $5 bill was placed on the piano with a Taylor Swift request. “Gentlemen, let’s get $6 up here for some Guns N Roses! Let’s stop... (Read More ...)

‘6 Great Android Apps for Internet Marketers’ by John Chow

Chow says, “We use our smartphones and tablets for just about everything these days and continuing our careers as Internet marketing professionals is no exception. While it makes intuitive sense that the most productive place for you to get any of that work done is through a proper computer at a proper desk (and not at Starbucks), the dot com lifestyle means that you have the time freedom to work when you want and the location freedom to work where you want. And sometimes, this means catching up on a few things using your smartphone or tablet on the go. You can still enjoy your casual game of... (Read More ...)

‘B2C Best of 2014: Top takeaways in Web optimization, mobile marketing and email’ – MarketingSherpa Case Study

Erin Hogg says, “All year round, MarketingSherpa seeks out case studies and stories from marketers just like you to discover strategies and tactics that work. In this article, we take a look back on 2014 and share some of your favorite case studies to recap the year to give you some ideas on new and emerging trends to think about for 2015. Read on for the top four marketing strategies we saw this year, ranging from mobile marketing tactics, customer segmentation and email marketing optimization”. B2C Best of 2014: Top takeaways in Web optimization, mobile marketing and email MarketingSherpa  (Read More ...)

‘Securing Your Image’ – Return Path

William Kammersell says, “You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Why are your subscribers getting security warnings from viewing your email?! The reason is although you picked a great image and tracking pixel, you delivered them via an insecure connection using HTTP instead of HTTPS”. Securing Your Image Return Path  (Read More ...)

‘5 Steps to Revising Your Content Marketing Strategy to Attract and Retain Future Customers’ – ‘Copyblogger’ Blog

Joe Pulizzzi says, “This is not a how-to post; this is a how-to-think post. What troubles me about the majority of current content creation activities from companies is the sheer lack of strategy and purpose. I see a lot of activities — tweets, posts, articles, infographics, and more — that don’t support a real business goal. Content Marketing Institute’s latest research even found that only 38 percent of all marketers believe they are effective at content marketing. Your business goal that drives your particular content creation strategy should be to build an audience”. 5... (Read More ...)

‘How to Leverage the Best Content Formats of 2014’ – MOZ Blog

Amanda Gallucci says, “The past year, major publishers have run the full gamut from listicles with clickbait headlines to well-researched, in-depth storytelling. Each format worked for different audiences and contexts, and as publishers repeatedly tested new types of content, they found several winning combinations. By taking a look at the strategy behind why some of the most popular content styles of 2014 performed so well, brands can learn to leverage and utilize these formats for their own content”. How to Leverage the Best Content Formats of 2014 MOZ Blog  (Read More ...)