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Monday, March 30, 2015
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

‘Saving Gotham: How to Use Social Media to Improve Sales’ – ‘Business.com’ Blog

Justin Brown says, “With a little luck, clever social media marketing campaigns go viral and bring in sales. Gimmicks are entertaining, but truly successful social media marketing depends upon a campaign structured around a strong, central website hub. Saving Gotham Did you hear about how Batman saved San Fran-Gotham just a few years ago? A Twitter and Instagram campaign brought attention to one small cancer survivor’s story, and increased awareness of the Make-A-Wish Foundation. The City of San Francisco came together and transformed itself into Gotham, in desperate need of saving by none... (Read More ...)

‘7 Common Mistakes Companies Make With Google AdWords’ – ‘Entrepreneur’ Blog

Eric Siu says, “So you want to send paid traffic to your website? That’s great! Given the amount of digital noise online today, expanding your digital marketing campaigns by putting your message directly in front of your target audience with paid ads is a powerful technique, and you’ll find that Google AdWords makes it easy to get up and running with this approach. Unfortunately, though, just because it’s easy to open up an Adwords account doesn’t mean that it’s easy to generate a positive return on investment using this service. Many pay-per-click (PPC) advertisers start out... (Read More ...)

‘5 Product-Selling Email Subject Line Tips for Retailers’ – VerticalResponse Blog

VR team says, “Emails that are designed to sell need an attention-grabbing subject line. You must pique a customer’s curiosity. Once your email is opened, you can sell your product by directing them to your website or social media pages. Get that cash register ringing by using these five email subject line tips specifically for retailers(though they can be tweaked for use by other industries). 1. Show a sense of urgency Your subject lines should get customers to open your email immediately. To do so, you want to use urgent language. Motivate them to open the email now or risk missing out on... (Read More ...)

‘Social Media Marketing World: 8 Key Social Media Trends for 2015’ – ‘Business.com’ Blog

Shayna Marks says, “The 3rd annual Social Media Marketing World is, without a doubt, the largest gathering of the world’s most influential social media juggernauts. With the likes of Mari Smith, Guy Kawasaki, Ann Handley, Chris Brogan and Jay Baer (just to name a few), it’s clear to see that host Social Media Examiner has a pretty incredible Rolodex to call on for impactful, educational and engaging sessions. Over the course of two days, 2500+ attendees (plus virtual attendees) take in 150+ sessions with more than 100 speakers. The two-day attendee conference kicked off with Founder/CEO... (Read More ...)

‘The Key to Social Selling is Social, Not Selling’ by Jay Baer

Baer says, “The opportunity to make money on social is quickly being embraced by sales teams who are eager to incorporate social selling into their sales tactics. While this excitement around a new method of selling is great, diving in headfirst can be dangerous if you don’t understand what social selling really is, or what outcome you are looking to achieve. As Devon Wijesinghe, CEO of Insightpool, so perfectly puts it in his most recent post, “Everyone talks about social selling, like the adage when people discussed relative to big data: ‘It’s just like teenage sex: Everyone talks... (Read More ...)

‘Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip’ – ‘Marketing Land’ Article

Ginny Marvin says, “In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former stalwarts, Google and Yahoo, are expected to see their share slip. Twitter, is poised to surpass Yahoo in US display revenues for the first time this year, according to data released by online research firm eMarketerThursday. Facebook’s revenue share is expected to reach 26.9 percent in 2017, up from 23.8 percent in 2014. Twitter’s share is predicted to hit 6.8 percent, up from 3.7 percent in 2014. In contrast, eMarketer expects Google’s... (Read More ...)

’15 Examples of Great Mobile Website Design’ – HubSpot

Rachel Sprung says, “Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, 80% of Internet users are using smartphones to search online. What’s more, marketers are gearing up for a big change Google plans to make to their algorithm starting on April 21, 2015. Google wrote in their official blog that they will be “expanding our use of mobile-friendliness as a ranking signal,” and their update should have a significant effect on marketers. When Google makes this change, it will affect 40% of mobile search queries.... (Read More ...)

‘Southwest CMO Kevin Krone on the future of marketing’ – ‘Mashable’

Stephanie Walden says, “Top marketers these days are quick to point to an overarching trend in the industry: With the rise of public forums such as social media, fewer companies are finding success with “mass marketing” tactics and, instead, focusing on personalized, one-on-one approaches to customers. Luckily for Southwest, this type of approach to customer service — not treating every individual as a carbon copy — comes as second nature. It’s “in the company’s DNA,” says CMO Kevin Krone. “Everybody is unique and has their own story; we want to... (Read More ...)

‘The five most important announcements for brands and marketers from Facebook’s F8 event’ – ‘Econsultancy’ Blog

Patricio Robles says, “Every year, Facebook holds its F8 conference where it makes key announcements and launches new offerings. This year was one of the biggest yet and dozens of announcements were made. Here are the five most important for brands and marketers. Messenger Platform Reports that Facebook would be opening its Messenger app to third parties were correct. With the newly unveiled Messenger Platform, third party developers, including brands like ESPN, will be able to reach the more than 600m Facebook members who use Messenger on a daily basis. Apps can be installed from within Messenger,... (Read More ...)

‘How to Launch a Podcast Network’ – ‘Copyblogger’ Blog

Rainmaker team says, “In previous episodes of New Rainmaker with Brian Clark, Brian and Robert Bruce have discussed the “why” of starting a podcast (or podcast network). In this one, they talk about the “how.” As many of you know by now, it has been almost two weeks since Copyblogger Media launched an on-demand audio network called Rainmaker.FM. Thanks to you, things have gone pretty well in that time. What you don’t yet know is the story behind that launch — the planning, production, and marketing of the 10 distinct shows that are currently airing. Not to mention the next crop... (Read More ...)