Wednesday, August 27, 2014
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David Meerman Scott says, “Portions of this article excerpted from The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, published by Wiley. In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. We were finally successful in doing so, but only by becoming the company experts on the buyers. The salespeople didn’t care about the... (Read More ...)

Greg Sterling says, “Twitter announced that it was expanding its advertising offerings to Portugal and 11 countries in Eastern and Central Europe. Those include: Austria, Bosnia & Herzegovina, Bulgaria, Croatia, Czech Republic, Macedonia, Romania, Serbia, Slovenia, Switzerland and Ukraine. According to the company advertising on Twitter will now be available in 35 countries across the “EMEA” region (Europe, Middle East and Africa). In the first half of 2014 Twitter reported revenues of $503 million, of which more than 80 percent were generated via mobile devices”. Twitter... (Read More ...)

Pete Prestipino says, “With 70 million users as of July 2014, Pinterest has become very important to social media marketers. While end-users love the platform for its ability to inspire (and organize), digital businesses are turning to Pinterest as a way to sell more products and more often and the network is releasing advertising and analytics solutions to make sure advertisers participation does not go unnoticed “. Email & Pinterest the Perfect Social Combo Website Magazine  (Read More ...)

Justin Mares says, “We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Unfortunately, the sudden flood rarely happens. Too often, our ideal customers don’t find the content we release on our blogs. Why? We hit “publish” and hope that people will come find us — but they don’t even know we’ve released something new. Publishing content should be like dating. Imagine you’re trying to find a girlfriend or boyfriend: Do you think you’ll find... (Read More ...)

B2C team says, “Four-in-five consumers are turning to search engines to find information about local businesses, products and services. Those local searchers are turning into customers at a high rate. Eighteen percent of local searches on a smartphone lead to a purchase within a day, compared to just 7% of non-local searches. Local searchers are also converting quickly, with 50% of people who make local searches on a phone and 34% of tablet and desktop searchers visiting a store visiting a store within a day“. The Essential Digital Marketing Strategy: Local Search Engine Optimization  (Read More ...)

Emma Snider says, “The prospect understands the product’s pros and cons. They have a problem, and they know the product could solve it for them. The budget is good to go and the time is right. Now all that’s left to do is close the deal. This is the moment at which a rep will discover whether their efforts will pay off, or if they were for naught. It could be the deciding factor in making quota or winning a sales contest. It’s no wonder that the ultimate closing conversation is riddled with anxiety”. 8 Closing Phrases That Seal a Sales Deal HubSpot  (Read More ...)

Pratik Dholakiya says, “Retargeting relies fundamentally on collecting user data and applying it intelligently to expedite conversions. This post looks at the case for retargeting, the working behind it, and how to design ads”. Display retargeting 101: a handy guide to the buzziest ads on the internet ‘Econsultancy’ Blog  (Read More ...)

Tuesday, the first day it was available, over 500 people invested in Joshua Zamora‘s Zamurai PBN Blueprint, an impressive accomplishment for Zamora. The basic training, itself, is mostly responsible for that success. It shows us how to improve our rank in the search engine results by building a PBN (Private Blog Network) that leads people and search engines to your site. It’s a technique used by many marketers (especially, the top marketers) over the years. Zamora has found that it’s still useful today. In this training you will find the 6 steps to creating your own ranking machine.... (Read More ...)

Courtney Eckerle says, “Struggling with client education and lagging registration and attendance for its monthly webinars, International SOS committed to a multi-year effort to improve its webinar registration email series. Through consistent A/B testing and a renewed focus on relevance for clients, the marketing team was able to increase webinar attendance 400% from 2011 to 2014, and increase registration 352%“. Email Marketing: 400% webinar attendance increase for B2B company through relevance and A/B testing MarketingSherpa  (Read More ...)

Jerod Morris says, “Search Marketing Expo is the world’s largest search engine marketing conference, and this fall SMX East will take place in the nation’s most populous city. And if you’re planning on heading to New York City for SMX East (September 30 – October 2), we’ve got a way for you to save $100. Just use the code smx100copy at checkout to save $100”. Save $100 on SMX East in New York ‘Copyblogger’ Blog  (Read More ...)