Generative AI streamlines content creation by producing high-quality text, images, and ideas quickly and efficiently. It empowers marketers to scale their efforts while maintaining creativity and personalization. Digital Marketing Depot has published ‘Generative AI for Content Creation: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of “Generative AI for Content Creation: A Marketer’s Guide” examines the market for generative AI for content creation solutions and the considerations involved in implementation. The 42-page report... [...]

AI in content marketing streamlines research, writing, and optimization, helping brands produce high-quality content faster. It enables personalized, data-driven strategies that boost engagement and ROI. Ask ChatGPT Content Marketing Institute is hosting a webinar, ‘How Content Marketers Can Use AI Without Losing the Craft or the Customer’ on Thursday, July 10, 2025, at 1.00 pm ETD. The CMI team says, “This isn’t about chasing shiny tools or replacing writers with robots. It’s about using AI thoughtfully to: Scale the parts of the job that can be automated or augmented Streamline... [...]

Agentic AI enhances customer experience by acting proactively, anticipating needs, and delivering personalized interactions in real time. This empowers brands to build deeper relationships and drive loyalty at scale. Digital Marketing Depot has published ‘A Practical Guide to Agentic AI for Customer Experience’. The DMD team says, “Download this guide from Snowflake to learn: What agentic AI is and how it differs from traditional AI and gen AI Key business benefits of agentic AI with a focus on customer experience, sales and marketing Real world success stories and industry... [...]

EMARKETER is hosting a webinar, ‘From Discovery to Checkout: Winning Strategies for Ecommerce Amid AI, Tariffs, and Shifting Consumer Behavior’ on Wednesday, July 16, 2025, at 2.00 pm ET. The EMARKETER team says, “As ecommerce market dynamics rapidly evolve, driven by factors such as AI and fluctuating global tariffs, brands and retailers are navigating an increasingly complex market landscape. To address these challenges, ESW and EMARKETER conducted a thorough survey, analyzing shopper behaviors across 18 countries. Join our webinar to explore findings from this research,... [...]

AI search optimization tailors your content and site structure to align with how AI-driven search engines deliver answers. It ensures your brand stays visible in conversational, intent-based search results. The latest ‘Exposure Ninja’ video is titled ‘What is AI Search Optimisation (and How To Do It)’. This video covers the following: The hidden mechanics behind how AI tools select which brands to recommend The three-pillar framework that’s driving 100-300% increases in AI mentions within three months Why AI tools “overwhelmingly reference list... [...]

Retail media can boost holiday sales by placing targeted ads directly where shoppers are ready to buy. Strategic holiday campaigns on retail platforms help brands capture seasonal demand and maximize revenue. EMARKETER is hosting a webinar, ‘Test, Learn, Win: The Creative Edge in Retail Media for Holiday Success’ on Tuesday, July 15, 2025, at 2.00 pm ET. The EMARKETER team says, “Stay ahead this holiday season with proven retail media strategies that drive real results. Join us for a Tech-Talk Webinar where experts from TripleLift will share practical tips on mapping the... [...]

This is a reminder for the EMARKETER webinar on July 1, 2025. In a shifting economy, marketing strategies must adapt to changing consumer priorities, spending habits, and market uncertainties. Brands need to focus on value, trust, and agility to stay competitive. EMARKETER is hosting a webinar, ‘Recession-Proofing Your Strategy in a Shifting Economy’ on Tuesday, July 1, 2025, at 2.00 pm ET. The EMARKETER team says, “From the looming threat of a recession to shifting global trade dynamics and unpredictable policy decisions, today’s market signals are anything but clear. Join... [...]

AI tools simplify video creation by automating editing, adding voiceovers, and generating visuals from text prompts. This helps marketers and creators produce engaging videos faster and more affordably. HubSpot has published the latest episode of the ‘This New AI Tool Makes Videos Better & Faster Than You’. It covers the following: Virtual Creators for SMB Branding Fabricated Content and Future Algorithms Enhancing Realism Through Body Language Creativity Over Tools ChatGPT Image Customization... [...]

A strong messaging strategy ensures your brand communicates a clear, consistent, and compelling value proposition across all channels. It helps connect emotionally with your audience and drive action. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Advanced Messaging Strategy: Making Your Product a Must Have’ featuring Katelyn Bourgoin. ​The SME team says, “Learn how to go beyond generic marketing and connect with what your audience actually cares... [...]

CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. Digital Marketing Depot has published ‘The Ultimate CTV Start-Up Kit’. The DMD team says, “The channel’s unique combination of big-screen storytelling and digital targeting and reporting isn’t easy to master for performance marketers, however. Strategic measurement shifts, reporting to the C suite, and a full grasp of the CTV ecosystem have all proven challenging for platform newcomers. This guide,... [...]