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Thursday, November 27, 2014
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Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business
Internet Marketing NewsWatch|  Internet Business| Online Marketing|Home based business

Archive for the ‘ Internet Marketing Tips ’ Category

‘When to Tweet & Post This Holiday Season’ – ‘Website Magazine’ Article

Amberly Dressler says, “It should come as no surprise that e-commerce retailers turn to Twitter and Facebook more in December than any other month, but how do they stand out from the crowd? Salesforce Marketing Cloud recently analyzed more than 3 million tweets and 2 million Facebook posts and found several key insights for the e-commerce and retail industry. For starters, as brands tweet more in the holiday months, consumers respond – nearly doubling the amount of replies to retail companies. The takeaway here is that brands should tweet often during the holidays. Salesforce’s... (Read More ...)

‘Tips for Finding an Authentic Voice in Higher Ed Marketing’ – HubSpot

Holly Stanton says, “What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show what makes you, well … you? As higher education institutions make the shift toward inbound marketing to tell their tale, how do we use content to draw people in without it sounding like a sales pitch? Finding an authentic voice not only provides... (Read More ...)

‘Best Practice Pros: How Groupon Manages Its Email Programs’ – ‘Marketing Land’ Article

Steve Dille says, “Last month, we took a long look at LinkedIn, exploring how it uses email as a key component of creating, sustaining and driving its online community and overall business model. This time around, let’s examine a marketer whose name is practically synonymous with email engagement. Ask nearly anyone about which brands’ promotional emails land in their inbox, and there is an excellent chance one of the first names on their lips will beGroupon. Groupon is a case study in building a business using email. It’s also an example of how a marketer may need to evolve beyond... (Read More ...)

‘How to Master the Balancing Act Between Web Design and Functionality’ – ‘MarketingProfs’ Blog

Roy Chomko says, “The technical and aesthetic components of “good” Web design are often presented as two competing forces, or separate entities that must be corralled into grudging cooperation for the sake of producing a functional product. However, by implementing a few best-practice development process strategies, Web designers and developers can work as a unified team to achieve a common set of project goals. From a website’s conception to official go-live date, the design and development teams need to have shifted out of their silos and onto the same workbench. 1. Know... (Read More ...)

‘How To Collect and Keep Followers on Twitter’ – ‘Business 2 Community’ Article

Brandon Lewin says, “The biggest challenge for new users and the 500 million logged out users on Twitter is…how do you connect and keep followers on Twitter? Getting started with Twitter is like your first day of school in a new town. You’re new and no one knows you. What does a person do in a situation like that? If you want to make new friends, you have to go out there and find them. You don’t want to wait for them to come to you – you need to go on the attack and be aggressive. What’s the best approach? That answer I cannot give you because I don’t know. It’s going to be dependent... (Read More ...)

‘How to Set SMART Marketing Goals [Free Template]’ – HubSpot

Mike Lemire says, “Goal setting is probably one of the hardest things marketers have to do. You’ve got to choose a goal that’s lofty, but not too lofty. And it’s possible you have no idea what “lofty” is anyway — for marketers implementing brand new activities, picking the right goals (and then tackling them) can feel like a guessing game. To help you eliminate the guesswork and set the right goals for your marketing team, HubSpot’s put together a goal-setting template. This marketing goal-setting template will help you set yearly, quarterly,... (Read More ...)

‘What New SEOs Don’t Know Unless You Tell Them: A Reminder from Outside the Echo Chamber’ – MOZ Blog

Ruth Burr Reedy says, “SEO experts spend multiple hours a week reading blogs, social media and forums to stay abreast of the latest search engine developments; we spend even more time testing and measuring tactics to figure out what works best for our sites. When you spend so much of your time thinking, talking and learning about SEO, you can get lost in the echo chamber and take your eyes off the prize of growing your clients’ businesses. It’s easy to get excited about the new and shiny developments in search and to hang on Google’s latest announcements, but there’s... (Read More ...)

‘How to make 8 pieces of content from 1 piece of content′ by Jay Baer

Baer says, “I’m nearing episode 70 of my near-daily video show, Jay Today. Three times each week (except holiday weeks) I publish 3-minute videos about business, marketing, social media, and life. Of all the content we create here at Convince & Convert, the Jay Today videos are among the strongest performers, especially on Facebook. In fact, I recorded a Jay Today episode about Facebook video surpassing YouTube potentially. But in addition to creating and posting the videos as videos, Jay Today has become a lynchpin in our initiative to further atomize our content. Each and every Jay... (Read More ...)

‘How To Increase YouTube Income by 60%’ by John Chow

Chow says, “On this episode of Driving with John Chow, I give you stats on what happens when you increase and decrease your content levels. As many of you know, I am in the middle of a 90 day video challenge. I’ve been doing a video a day since the challenge started. This is significantly more than one to two videos a week that I normally do. What did this additional content do for my traffic and income? How about a 60% increase in YouTube income? Watch this episode of Driving with John Chow to get the full details”. How To Increase YouTube Income by 60% John Chow’s Blog  (Read More ...)

‘Against Attention: The Pre-Thanksgiving Manifesto’ – ‘Copyblogger’ Blog

Demian Farnworth says, “Attention is not a fixed resource. Thank goodness. This means the little guy and gal can rise above the crowded skyline. Just because Seth Godin has 400 million eyeballs, it doesn’t mean you can’t capture some of those eyeballs, too … Doesn’t mean you can’t attract some of that interest and loyalty. We all start at the bottom. In obscurity. In the mud. In the dark. But because of the nature of attention, you too can become a skyscraper. You too could rise out of the dark“. Against Attention: The Pre-Thanksgiving Manifesto ‘Copyblogger’ Blog  (Read More ...)