Wednesday, April 23, 2014
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The latest article on ‘Website Magazine’ is titled “SEO Basics: Get Crawled by Google & Bing”. Pete Prestipino says, “Search engine optimization is a process – sometimes a longer process than usual. If you’re finding that it is taking Bing and Google a much longer time to index (and thus rank) your website that is reasonable or normal, then maybe you need to do something about it. One tactics of SEOs is to take full advantage of the webmaster-related tools provided by the search engines. Both Google and Bing provide webmasters an opportunity to inform them of new... (Read More ...)

The latest article on ‘Website Magazine’ is titled “Facebook’s Referred Revenue Per Visit Grows in 2014”. Allison Howen says, “Facebook is still the king of social media, as a new report from Adobe reveals the revenue per visit (RPV) coming from Facebook saw growth quarter-over-quarter, while the RPV from Twitter and Tumblr declined. The Adobe Social Media Intelligence Report, which analyzed paid, earned and owned social media trends for Q1 2014, found that RPV coming from Facebook grew by two percent quarter-over-quarter QoQ. Comparatively, the RPV from Twitter declined... (Read More ...)

The latest article on HubSpot blog is titled “The Anatomy of an Inbound Ecommerce Website”. Greg Wise says, “The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all ofthem — except perhaps ModCloth. I may not shop there personally, but I’m a huge fan of the ModCloth ecommerce inbound marketing model. When breaking down the anatomy of an amazing ecommerce site, ModCloth seems to have it all, from an elegant and intuitive design to pre-transactional educational content to email marketing... (Read More ...)

The latest post on ‘Mashable’ is titled “Twitter’s New Profiles Are Now Available to Everyone”. Colin Daileda says, “Twitter’s redesigned profiles, which the company has been testing for months, are now available to everyone. The Facebook-like redesign emphasizes larger text, images and a customizable profile that is designed to be a more in-depth summary about the user. You can activate your new profilehere. The new rollout showcases a user’s most popular tweets in a larger font. Users can also pin a specific tweet at the top of their feed, and they can... (Read More ...)

The latest ‘Econsultancy’ blog post is titled “Facebook ad CTR is up 160% year-over-year: stats”. Christopher Ratcliff says, “With huge changes to a brand’s ability to gain organic growth in thanks to Facebook’s news feed algorithm tweaks, and a simplifying of the process of how to market your brand on Facebook using paid ads and boosted posts, it seems Facebook’s ad revenue is increasing in line with these changes. Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter.... (Read More ...)

The latest MOZ blog post is titled “Starting Over, Part 2: Launch”. Dr. Peter J. Meyers says, “After months of building and planning, it’s understandable to want to finally pull the trigger, but launch is important and rushing it can delay real success. This is the story of how I got Minimal Talent off the ground“. Starting Over, Part 2: Launch MOZ Blog  (Read More ...)

The latest post on ‘Copyblogger’ Blog is titled “How to Win Friends and Influence People (While Sharing Social Content)”. Andrew Schrage says, “More than 70 years ago, the American writer and lecturer Dale Carnegie published a transcendent book on people skills entitled “How to Win Friends and Influence People.” To this day, Mr. Carnegie’s many nuggets of wisdom ring largely true, because more than anything else they speak to human nature, which for better or worseseems to change very little over time. In the modern age of the Internet and social content sharing, we can still... (Read More ...)

MarketingSherpa has published an article titled “Are email lists growing or shrinking?”. Daniel Burstein says, “Numbers are a default way to measure success. A key number for email marketers is list size. While it is an imperfect measurement at best – it certainly doesn’t account for quality – who wouldn’t prefer and work toward a growing list? In this edition of the MarketingSherpa Research Chart of the Week, we’ll take a look at email list growth trends“. Are email lists growing or shrinking? MarketingSherpa  (Read More ...)

This is a reminder for the Return Path’s Outlook.com webinar on April 23. Return Path is  hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”. Sather says, “Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used in their spam filtering technology and Return Path’s... (Read More ...)

The latest article on HubSpot blog is titled “Which Marketing Analytics Should You Be Looking At?”. Rachel Sprung says, “Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part. While no two businesses are alike, often they’ll find themselves facing similar problems, andunsure of how to use data to guide them through their decision-making processes. With that in mind,... (Read More ...)