Neil Patel says, “Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform — navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type”. 9... (Read More ...)

David Bakke says, “When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. The face of marketing has changed a lot in recent years. Many companies are busy capitalizing on social media platforms like Facebook, Twitter, LinkedIn, and Pinterest, as well as some of the newer players on the market. But while there’s no disputing that social media is king right now, you may actually be doing yourself a disservice if you focus on it to the exclusion of all else. Local marketing is a tried-and-true way to... (Read More ...)

Jay Stocki says, ““Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. It’s been said that the easier the habit, the harder it is to change. That must be why nearly every day I find myself explaining to marketers why last-click is rarely an effective form of attribution for display advertising yet it’s still being used like a bad habit. I can understand how the habit forms. Last-click is the easiest... (Read More ...)

Brian Massey says, “Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant.   If you’re still reading, I’m about to put your career or business on the fast track to statistical significance.   Let’s consider three scenarios. Scenario One: The Failing Email List   Prim just completed sending the monthly email to her company prospect list of 3,000 people. Last month, she got 31 inquiries from the email.... (Read More ...)

Penney Fox says, “Every picture tells a story If there’s one thing that’s constant in social media, is that it’s constantly changing. And one of my favorite changes are the new profile design layouts. Have you noticed that these new social site layouts are giving you more opportunities for promoting your businesses? Even the new Twitter design expanded their header graphic to give you more space to market your companies. As small business owners, we should take advantage of this opportunity for the added marketing space. I realize that it’s easy to just throw up your company’s... (Read More ...)

Derek S. says, “Ads on mobile devices are often boring static images that are more likely to frustrate the user than get them to interact. However, InMobi, a performance based mobile ad network, is looking to ease consumers’ ad frustration with the release of its new Monetization Solution for Games. The new solutions are said to play off of users emotions thus driving higher engagement rates using interactive ads. There are four ads available for developers to insert into mobile games: Playable, Intersitial (full screen with animation), Video and Reward Ads. The most effective of... (Read More ...)

John Tackett says, “Converting attention into interest is really the sole purpose of copywriting. How you approach that task in your marketing efforts can make a huge difference in the results. In this MarketingExperiments Blog post, we’ll look at how some tactical copy changes increased one company’s clickthrough rate by 37% to help you craft effective copy of your own. But first, here are a few snippets on the test. Background: Company selling audio equipment and accessories. Goal: To increase clickthrough rate”. Email Marketing: Copy test increases clickthrough 37% MarketingExperiments... (Read More ...)

Maria Peagler says, “Google+ is a hugely underestimated content marketing tool, which makes using it now a superlative way to increase your blog’s visibility across the web. Google+ offers a prime David vs. Goliath scenario: while big brands are spending millions on their slick Facebook experiences, their Google+ page looks exactly the same as yours. Big brands can’t outspend you here. It’s a beautiful thing, isn’t it? I’ve developed an infographic outlining 64 Google+ content marketing tactics and pulled out my favorites to increase SEO and traffic to your website“. 9 Google+... (Read More ...)

Alex Charalambous says, “Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need the right approach with your strategy, content and overall execution. Social media can be a powerful tool to help increase brand awareness, drive website traffic, generate leads and establish an ongoing online dialogue with prospects and customers. But failing to put the right strategy and approach in place will not only hinder your success, but could also have a negative... (Read More ...)

Margie Clayman says, “Often times, when a company decides that they need to begin engaging in social media marketing, the first question is, “OK, so who is going to implement that?” The idea of hiring someone just to run social media marketing efforts can seem pretty intimidating, especially because so many companies are convinced these days that you can’t calculate the ROI of your social media efforts. You could hand the effort off to someone in the marketing department but they likely already have their hands full. Often, companies figure the next best option is to bring in an intern.... (Read More ...)