Tuesday, July 29, 2014
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Barry Schwartz says, “Last night, Google pushed out a major local search algorithm update. The update has been pushed out to U.S. English based search results and seems to have had enough of a significant update that many SEOs, webmasters and local business owners have taken noticed. The update impacts both the organic local listings within Google Map Search and Google Web Search. We are naming this algorithm update the Pigeon update, for more on that, see our post over here. The algorithm is more tied into the traditional web search ranking signals, including search features from the knowledge... (Read More ...)

Gabbie Keegan says, “Most writers have to produce content every day, even when they are tired, maybe even sick or uninspired. It can be even more difficult for Internet professionals – who aren’t writers necessarily by trade – to generate content that is click and share worthy, but fierce competition requires them to try. Whether you’re a newbie or a seasoned content writer, here are five writing tips to know: 1. REINVENT YOURSELF AS A NICHE WRITER If you’ve been publishing content like clockwork but aren’t seeing results, you may need to re-evaluate what... (Read More ...)

Chow says, “When it comes to getting to six figures a year in your online business, there are several ways to get there. One way though is MUCH easier than most others! Think Of It This Way Let’s say that you need to travel somewhere, and it’s quite urgent. And from where you’re at right now, it’s about a 2,000 mile journey. Now, if your health is decent, you could walk there. Yep. Wouldn’t even cost you anything but a lot of energy. You could even pedal a bike and get there. Slightly better, but still a very long ride. You could drive a car there. Now you’re looking a lot better... (Read More ...)

Allison Howen says, “Facebook isn’t the only social network looking to make a splash in the social commerce industry, as Twitter has announced that it recently acquired payments infrastructure company CardSpring. CardSping helps merchant work with publishers to create online-to-offline promotions. According to an announcement from Twitter, the CardSpring acquisition will help the social network as it continues to work on the future of commerce on Twitter. “We’re confident the CardSpring team and the technology they’ve built are a great fit with our philosophy regarding the... (Read More ...)

Sam Kusinitz says, “You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actuallydoing marketing on Facebook is a whole other story. Wouldn’t it be nice to have a little pocket guide to navigating Facebook? You’re in luck: the psychics at Verticalresponse have read your mind. In order to make your life a little bit easier and help you break through all of the clutter on Facebook to finally get the results you’ve been hearing about, they created the... (Read More ...)

Rand Fishkin says, “By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today’s Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run!“. How Do I Successfully Run SEO Tests On My Website? – Whiteboard Friday MOZ Blog  (Read More ...)

Rachel Balik says, “Although it’s almost universally agreed upon that content marketing is necessary, no one can seem to agree on the right metrics to measure its success. The majority of marketers seem to fall into one of two equally flawed camps. The first is the “we’ve heard content marketing is good so we’ll do a lot and call it brand awareness” category. Especially for B2B marketers, this can be a costly and inefficient path. Most B2B marketers only have a limited number of potential customers, so large-scale “brand awareness” is not only unnecessary, but will also never... (Read More ...)

Jessica Davis says, “For most individuals, Google is the most trustworthy search engine out there and most of us turn to Google for any requirement that we may have online. However, most people forget that the largest search engine provider is also a great believer in small businesses. Google wants to be able to help small businesses as much as possible and the company has launched a lot of products and tools to help any kind of business get off the ground and thrive. Google is much more than just a search engine and if you look hard enough, you will find a treasure chest of tools to help... (Read More ...)

SamKusinitz says, “Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria. Well, unfortunately, it doesn’t seem reasonable to expect Google to reveal its secret list of ranking factors anytime soon. However, perhaps the fact that Google’s ranking algorithm is a secret is actually an... (Read More ...)

Neil Patel says, “Though Google gets roughly 3.5 billion searches a day, there are really only three types of searches that people perform — navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important. Then, I’ll provide you with some tactical methods for unleashing a strategy that will allow you to dominate the SERPs for that search type”. 9... (Read More ...)