The latest ‘Econsultancy’ blog post is titled “Organic posts are most popular social tactic but paid ads are more successful: report”. David Moth says, “Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads. Some of the most convincing arguments against social ads are that people don’t want to be sold to while they’re socialising and that you can’t always trust the validity of personal data on networks like Facebook. In fact our own head of social Matt Owen recently blogged... (Read More ...)
The latest article on ’Marketing Land’ is titled “Pinterest Introduces “Rich Pins” With More Content To Drive More Actions”. Greg Sterling says, “In an effort to make its pins (images) more useful and actionable Pinterest is introducing more information into selected categories of pins: movies, products and recipes. These new “rich pins” provide additional background and information, depending on the category. After looking for some time this evening, I was unable to find any rich pins “in the wild.” However, you can see what it looks like in a screenshot... (Read More ...)
The latest article on ‘MarketingProfs’ is titled “The State of Digital Content [Infographic]”. Verónica Maria Jarski says, “In light of the increasing popularity of digital devices, video, and social networks, how has digital content readership changed? To answer that question, Uberflip researched key usage data from February 2010 through February 2013 using Google Analytics and Uberflip Metrics then created the following infographic. Other trends that Uberflip noticed in the digital content readership include the growth of mobile content consumption and the focus on content being... (Read More ...)
The latest article on ‘The Forrester Blog’ is titled “Google Glass — What eBusiness Professionals Need to Know — This Early”. Julie Ask says, “Google Glass owners were in the minority last week at Google I/O 2013, but I still felt left out not having a pair. I was one of the “have-nots” this past week. It’s still very early days for Google Glass, but there is enough insight into the potential for eBusiness professionals to begin thinking about the possibilities. Some may argue that Google Glass is a fantasy product at $1,500 that will never take off, but a lot of... (Read More ...)
Shawn Collins’ latest blog post is titled “Where to Find Non-Spammy Affiliates”. Collins Says, “Without revealing your affiliate program, I see that you are running it through an affiliate network, and they offer lots of opportunities for enhanced placement and exposure of your affiliate program. Check with your representative at the affiliate network about opportunities there. Also, have a look around at who is promoting your competition on paid search and Facebook ads. Reach out to those affiliates if they are driving the traffic to their own sites, rather than directly to the merchant”. Where... (Read More ...)
The latest article on Business Insider is titled ”Yes, Yahoo Will Put More Ads On Tumblr”. Jim Edwards says, “Tumblr CEO David Karp and Yahoo CEO Marissa Mayer both said the same thing in their blog announcements of the deal: We promise not to screw up Tumblr. Clearly, that possibility is close to the top of their minds. One reason that’s so is because Yahoo! will likely bring more ads to Tumblr in one form or another. Mayer said as much in her statement: The two companies will also work together to create advertising opportunities that are seamless and enhance... (Read More ...)
The latest article on ‘Business 2 Community’ is titled “Facebook + Waze: Social Media Marketing Tool to Drool Over”. Lisa Wiese says, “The latest hullabaloo at Facebook could be a very profound acquisition that should make every marketer salivate – especially Inbound Marketers.The well-known social GPS app, Waze, has been making its way through the media in the last week as the two companies have been sizing each other up from afar. Each largest search tools, Google and Bing, has a map function; Facebook shouldn’t be without one either. Waze takes social travel, GPS directions... (Read More ...)
The latest ‘Web Marketing Today’ blog post is titled “10 Twitter Accounts for Local Search Advice”. Kevin Webster says, “Free advice on ranking your website well for local search can be worth its weight in gold — if you get it from the right sources. Here are 10 Twitter accounts to keep up to date on how local search is working, and learn from”. 10 Twitter Accounts for Local Search Advice Web Marketing Today (Read More ...)
The latest article on ‘Website Magazine’ is titled “5 Simple Steps to Set Product Targets for Google Shopping”. Jacques van der Wil says, “Google Shopping is a great channel for Web shops, but many merchants are still struggling to figure out how to set product targets for their Product Listing Ads campaign. We’ve developed a successful standard operating procedure for setting up new PLA campaigns by sticking to these five simple guidelines”. 5 Simple Steps to Set Product Targets for Google Shopping Website Magazine (Read More ...)
The latest article on HubSpot blog is titled ”Can Tumblr Make Yahoo Cool? Marissa Mayer’s Bold, Billion-Dollar Bet”. Dan Lyons says, “My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. You may recall that two months ago Mayer paid $30 million for a startup called Summly and the only reason seemed to be that Summly’s founder was a high-school kid and photogenic”. Can Tumblr Make Yahoo Cool? Marissa Mayer’s Bold, Billion-Dollar Bet HubSpot (Read More ...)
