When marketers rely on third parties for selling their products and services, it is called Channel sales. The Chanel sales includes include resellers, affiliate partners, distributors, value-added providers, independent retailer etc. HubSpot has published a short guide to Channel sales providing information on benefits of Channel sales, its drawbacks and more. On implementing Channel sales, HubSpot’s Aja Frost says, “Wondering if channel sales is right for your organization? Here are six things to consider. Company size and maturity: Small companies can use partners to grow their... [...]