Econsultancy founder Ashley Friedlein has published his predictions on
digital and marketing trends and developments expected in 2019.

Friedlein has covered digital transformation, customer experience,SEO, social media, email & marketing automation, data & analytics, content marketing, paid media & advertising, e-commerce and mobile.

Highlighting his predictions, Friedlein says, “In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see any new such disciplines appearing in 2019.

No new digital marketing disciplines

Instead 2019 will continue to be shaped by broader changes and imperatives like digital transformation, customer experience, data, omnichannel, personalisation, the war for talent, business model evolution, new ways of working (like agile) and new ways of organising teams and how digital/marketing gets done. None of these are new but none of them are easy or over in a year.

From a technology point of view artificial intelligence (AI) is more exciting for marketers than other areas of tech advancement like 3D printing, Internet of Things (IoT), robotics, self-driving cars or weareables”.

Ashley Friedlein’s marketing and digital trends for 2019

Econsultancy

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