Retail marketing trends you should know
It is important to know about the trends that are taking place and the trends that are expected in the future. The Forbes team has shared seven trends that we need to pay attention to in the retail marketing domain.
John Hall says, ” To help your retail business grow and thrive, here are seven retail trends in marketing that you need to pay attention to in 2019 and beyond.
1. Omnichannel is the future of retail.
Omnichannel is a popular buzzword for both marketers and retailers. But, what exactly is omnichannel and why is it the future of retail?
Omnichannel can be defined as “a multichannel approach to sales that seeks to provide customers with a seamless shopping experience whether they’re shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.”
It’s important to note, however, that while an omnichannel experience will rely on multiple channels, not all multi-channel experiences are omnichannel. For example, just because you have a well-designed website, active social channels, and have embraced mobile marketing doesn’t mean it creates an omnichannel experience”.
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