Two techniques to brush up your SEO for rest of holidays
The big shopping days are gone but the Christmas is waiting for us. If you haven’t utilized the SEO arsenal rightly during the holidays that are gone, don’t worry, you are not late for the Christmas preparation.
Econsultacy columnist Manish Dudharejia has shared two strategies to help brands work on their SEO for upcoming holidays.
Dudharejia says, “Let’s talk about what holiday SEO opportunities are still possible this late into the season.
Trending keywords
One simple quick fix you can make for the holidays is to identify keywords that trend for your business, and others like it, during the holiday season, and update your pages to incorporate those keywords in vital areas.
If your site’s internal link structure is halfway decent, Google will most likely notice any changes to your page’s title tags and content within a few days, and the impact should be felt shortly after.
The best place to start is with your own data, assuming you have data from the previous holiday season.
In Google Analytics, identify any pages that saw a boost in search engine traffic relative to the others during the holiday season. If possible, enter those pages into SEMrush or a similar tool to identify what keywords they were ranking well for during the time period. You can then incorporate these keywords into the title tag”.
Comments are closed.
