Alt Tags SEO myths you should know and ignore
To win more at Search Engine Optimization (SEO) we need to optimize the tags. Among these the Alt tags are one of the most important ones.
But with changing algorithms and search trends there exist the myths on utilizing the Alt tags. To help marketers better optimize these tags, Practical Ecommerce contributor Jill Kocher Brown has shared six SEO myths about the Alt tags.
Kocher says, “Alt tags are a frequent to-do item for search engine optimization. But there’s much confusion surrounding the importance of optimizing alt tags. So it’s time for some myth-busting around this oft-misunderstood topic.
6 SEO Myths about Alt Tags
Myth 1: They’re called “alt tags.” To be exact, the name is “alternative attributes of an image tag.” The alt attribute is a modifier that gives descriptive information in an individual tag about the image within a page of HTML code. This information is useful to assist visually impaired consumers and search engine crawlers as they navigate the site.
For example, consider the “Holiday Toy List” image and alt attributes, below, from Walmart.com’s gift landing page.
The attributes contain the following elements.
- img tag. Displays images on a page.
- aria-hidden. Hides the image from screen readers and other assistive technology”.
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