According to a recent report, the low-code development platform market size is expected to grow from USD 4.32 billion in 2017 to USD 27.23 billion by 2022.

The current low code domain encompasses mobile app building, business management softwares and website building.

Econsultancy columnist Craig Hanna has shared an article on why marketers need low code platforms.

Hanna says, “Many of the business benefits of low code and no code platforms are self-evident. The time it takes to build an application can be massively reduced, while changes to existing applications can be made far more rapidly thereby increasing marketing agility.

It also means that the development process is no longer restricted to a small pool of developers and is instead widened out to a much larger community of designers and marketers. Martech expert Scott Brinker has described this shift as ‘the democratization of technology‘.

The overall shift of power solves a number of key – interlinked – issues for organisations and digital agencies.

One example is the current dearth of talented developers which creates a workflow bottleneck for many digital teams. This leads to an ever-extending list of tasks and processes, hopes and visions, stretching out beyond the horizon. Rather than a ‘wish list’, it becomes a ‘wishful thinking list’ as ever more detailed user metrics highlight an increasing number of user experience issues that need resolving; to a shrinking team of developers”.

What is a ‘low code’ platform? And why do marketers need them?

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