MOZ’s Advanced Guide to Keyword Clustering
MOZ’s Tom Casano has published ‘Advanced Guide to Keyword Clustering’. The guide offers tips on performing keyword research and prepare the content.
Casano says, “To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation, keyword mapping, and optimization should all align with the market. This is one of the best ways to grow your organic traffic.
Why bother with keyword grouping?
One web page can rank for multiple keywords. So why aren’t we hyper-focused on planning and optimizing content that targets dozens of similar and related keywords?
Why target only one keyword with one piece of content when you can target 20?
The impact of keyword clustering to acquire more organic traffic is not only underrated, it is largely ignored. In this guide, I’ll share with you our proprietary process we’ve pioneered for keyword grouping so you can not only do it yourself, but you can maximize the number of keywords your amazing content can rank for”.
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