Impact of your brand logo on the purchase decisions
Everything the the people say appeals them in one or the other way. Your website, your email layout, your social presence are included in it.
One of the most influential elements of a brand is its logo. People know a brand by its logo in a long run. There is also a psychology associated with the logo.
Entrepreneur contributor Katie Lundin has shared an in-depth article highlighting the influence of a company logo on people’s purchase decisions.
Lundin says, “It’s in your best interest to make sure that every logo design choice is intentional and communicates the message you want to convey, because thoughtless design choices lead to misleading or confusing logos.
Worse, thoughtless choices can lead to logos that don’t say anything at all.
What follows is a deeper look at the psychology of logo design, in terms of fonts, shapes, lines, colors and composition — and how these elements affect your logo’s influence on customers’ purchasing decisions.
The psychology of fonts
Fonts have a psychological impact on people. The emotion they generate is directly tied to the shape of the letters and our psychological response to those shapes. So, how do you know which font style will work best for your business?
The Software Usability Research Laboratory (SURL) at Wichita State University ran a study that examined the traits people associate with varying fonts. Among the people surveyed, traditional fonts including Arial or Times New Roman were categorized as “stable” and “mature,” but were also considered “unimaginative” and “conformist””.
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