Creating video content is an essential part of your marketing initiatives. But at the same time it requires quality content and creativity to build an useful and attractive video.

Here creativity does not have an alternative, but when it comes to content, you can have some readily available source. You can use the content that you have already created.

HubSpot columnist Ben Jacobson has shared an article talking about six types of contents that can be repurposed as video.

Jacobson says, “Whether you’re turning other formats into engaging videos, or extending the reach of your production clips, you end up with a diverse content library that can empower your audience regardless of their format preference.

Here are just a few ways you can get started.

1. Create a video slideshow from a blog article.

If you’ve been writing blog posts for a while, you likely have a ton of valuable content hidden in your blog archives. But how much does it really get seen? Reviving them as slick, contemporary videos can re-communicate its message back to your audience.

You might think turning blog posts into videos could take too much time, but tools like Lumen5 can automate the process for you. All you have to do is pick a blog post, and the web app will leverage AI to pull your post’s most important sentences and create a storyboard for you”.

6 Types of Content That You Can Easily Repurpose as Video

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