Weather it is search engine marketing or video marketing, you keyword choice has to be irresistible and based on the research so that the potential market can be targeted.

Shopify’s Desirae Odjick has shared a ten step process to help marketers create a profitable YouTube keyword strategy and get more views.

Odjick says, “Before diving into optimizing your videos, it’s important to consider them as part of your overall content strategy for your business.

At a high level, your content strategy is just a plan for what you’re going to create and why, so it doesn’t have to be intimidating. There are a few key things that will help you figure out which videos are worth the time to create for your business.

Understand your audience

YouTube’s goal when it comes to search and discovery is to help people find the content they’re looking for, so the very first step to building your strategy is to understand which people you want to reach, and what they want.

Think about your ideal customer and why they connect with your brand. Do your products solve a problem for them?”.

YouTube SEO 101: How to Build a Profitable YouTube Keyword Strategy

Shopify
Sharing is caring