Improve your shoppable social posts’ performance

The shoppable social posts help you generate more sales and earn more revenue.

Econsultancy columnist Patricio Robles has shared a innovative way to improve the performance of shoppable social posts  with the use of landing pages.

Robles says, “In today’s highly competitive retail environment, post-purchase experience is increasingly important in establishing some level of loyalty and driving repeat purchases. Post-purchase experience would arguably be even more important with the product landing page approach because the pre-purchase experience would again be optimized for the conversion of a single product.

To encourage repeat business from new customers who complete a purchase through a product landing page, retailers would want to be strategic about post-purchase communications. These communications should highlight the retailer’s brand and other offerings. Where appropriate, retailers could also use coupon codes and discounts to encourage customers to check out what else they have”.

Why retailers should create product landing pages for their shoppable social posts