Entrepreneur guest writer Robert W. Bly has shared an useful article on designing sales-generating landing pages that can hep you get more website traffic.

Bly says, “Sales-generating landing pages, also known as sales pages, online sales letters, or microsites, are usually single-page websites dedicated to selling one product—typically a product that’s suited for ecommerce, meaning customers can directly order it from the page using their credit card or PayPal.

I have a sales page for a $19 ebook I sell on how to make money by writing, publishing, and selling PDF ebooks. This page has been very effective for me: It gets a 32 percent conversion when I drive traffic to it from my subscriber list. This means for every three people who click onto the page, one purchases the product.

One of the elements I included on this page for my ebook was a frame from a short sketch video that links out to the video. A sketch video, or white board video, is narration accompanied by a visual presentation that’s a sketch rather than videography. Video on web pages can often improve engagement and sales; when I add these short sketch videos to my product sales pages, I’ve found that conversion goes up 10 percent to 15 percent”.

How to Design a Sales-Generating Landing Page That Attracts Traffic

Entrepreneur

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