The voice is ruling over the web and so a clear question that would come up to our minds is – what is the future of screen-based search?

Econsultancy columnist Marcus Tober has shared five points justifying the survival of screen-based search in the coming years. These facts also tell us plenty about the marketing based on this technology.

Tober says, “To be sure, voice assistants and voice activated devices are fantastic. They allow you to be online, scour the web and remain productive when your eyes and hands aren’t free – while driving, cooking, walking, socializing, exercising and operating machinery for instance.

But there are a variety of important reasons why screen-based search results will be here – and remain very valuable to marketers – for the long term:

1. Some searches are best satisfied by visual content

Think of the 23% of search results that return a video on the search page for example and the 16% of images results. Google’s algorithm has learned that visual information is the best way to answer certain queries. Examples include someone searching for fashion or furniture or for visual ‘how to’ instructions that explain how to do something.

Some searching is to do with finding inspiration rather than finding answers to specific questions, which is why sites such as Pinterest are now popular destinations for search. Providing visual ideas is also why many retailers are introducing visual search apps that let consumers take and upload photos of products they’ve come across to help them find similar products online”.

Will the rise of voice search kill off screen-based search marketing?

Econsultancy

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