Any form of marketing begins with a solid plan. Similarly in online marketing too you need to prioritize your actions and the way you are planning to reach out to people for better results.

Entrepreneur contributor Harnil Oza has shared seven steps to create an effective online marketing plan that brings out desired results.

Oza says, “You must adapt your business to everything that is happening, thus anticipating all the challenges that may arise. How? With a good online marketing plan.

Here are the essential steps to develop an effective online marketing plan.

1st Step-  Analysis of the situation

You have to know where you stand, where you are coming from and know in depth your products and services, your competition and your potential client (market analysis). In this first step, you must define your company and everything you offer, showing how the benefits you are giving differ from the other competitors.

Not only do you have to be able to describe what you offer perfectly, but you must also have a clear understanding of what your competitors sell, to offer an added value that differentiates you from all of them.

It is what is referred to as SWOT analysis, Weaknesses, Threats, Strengths and Opportunities”.

Online Marketing Plan: 7 Steps To Create A Truly Effective One

Entrepreneur

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