GDPR and importance of knowing your customers
The European Union’s General Data Protection Regulation (GDPR) comes into force from May 2018. A recent research stated that only 15% marketers are ready to comply with GDPR.
To help marketers be ready for the GDPR Econsultancy has published an article highlighting the importance of knowing customers under GDPR.
John Snyder says, “Ultimately, GDPR will force a moment of self-reflection and present brands with the chance to become the best versions of themselves. And here are a few ways brands can go about achieving this:
Get to know your real customers
Brands have been using third-party data and cookies as a source of targeting and new audience acquisition, but a much better approach has always been to create targeting profiles based on their own customer data. This data is so much more valuable because it’s based on consumers who have engaged directly with the brand.
So, it is now time for brands to take a step back and understand the characteristics, patterns and trends of people who are actually buying from them, then use those insights to identify others with similar traits and behaviours”.
Comments are closed.
