On the Internet content is valued most irrespective of its form. Quality content helps you get good search engine rankings and gets your business more customers.

Copyblogger columnist Sonia Simone has shared four tips to help marketers create content that captures readers’ attention.

Simone says, “Every time you create content, you need to ask yourself:

“Is this tailored to a specific person I want to connect with, from my point of view?”

The two key parts of that question are:

  • A specific person I want to connect with
  • My point of view

The intersection of those elements gives readers, listeners, and viewers an experience that is different from other content on the same topic.

Your editing skills will also make it thoughtful, so that you don’t waste your audience’s time. People appreciate that; they return to — and engage with — sites that get to the point.

Look at your favorite websites as examples. You’ll find that they consistently publish thoughtful content for a specific person they want to connect with, from their own points of view“.

4 Ways to Craft Content that Earns Your Audience’s Attention

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