With continuous updates coming from the search giants it is very important to keep your sites in tune with the latest algorithms.

Search Engine Land columnist Eric Enge has shared some tips on how to find out how Google treats your web pages in terms of keywords.

Enge says, “Just because you create webpages targeting a certain keyword phrase or in a specific topic area does not mean you will rank for those terms.  In short, we don’t know if Google is “buying” it.

Let’s set the context here:

  1. You want to rank for a specific search phrase but currently, do not.
  2. Google is ranking your competitors’ content in the top ten search engine result pages (SERPs) but not yours.
  3. You want to know if Google thinks your webpage is a potential (relevant) fit.

Now that we have an outline, let’s dig in.

Ranking analysis

One of the best ways to see the ranking potential for a webpage is to see what it already ranks for.

This sounds simple and obvious, but I’m going to take it a bit deeper than simply looking at the top keywords to your site“.

An easy way to see if Google thinks your webpages are keyword relevant

Search Engine Land

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