Google AdWords is one of the most used advertising programs over the Internet. Its flexibility to offer advertisers with the freedom to customize their ads makes it a popular choice.

Entrepreneur contributor Jason Parks has shared an article on how marketers can enhance AdWords performance with Single Keyword Ad Groups (SKAG).

Parks says, “You might have heard a digital marketing guru throw the acronym “SKAG” out on the table but you were unsure of what it meant.

If you go to urban dictionary, it states that a skag is an unattractive woman. That is not what we’re referring to here. Single Keyword Ad Groups (or SKAGs) are a beautiful thing and can drastically help improve your AdWords performance.

Single Keyword Ad Groups are just what the name implies. They are ad groups with just one keyword in them.

Per KlientBoost, SKAGs are one of the strongest AdWords account structures. Neil Patel, a fellow Entrepreneur.com contributor and expert marketer, wrote that, “I Increased Sales When I Made this One Google AdWords Change,” which of course refers to Single Keyword Ad Groups. Sam Owen from PPC Hero reduced his cost per lead by 50 percent and increased leads by 106 percent when implementing SKAGs”.

Use This Google AdWords Hack to Lower Costs and Increase Leads

Entrepreneur

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