Your Google Rank Doesn’t Matter Anymore [HubSpot]
HubSpot columnist Matthew Barby has published an interesting story with the title ‘Your Google Rank Doesn’t Matter Anymore’. It covers search engine optimization, keyword rankings, personalization.
Barby says, “For a long time, keyword rankings were a staple part of any SEO campaign. In a lot of cases they were a primary metric used to judge performance.
Go back five or six years and we had so much more information on the keywords that users were searching for to reach our web content. All of this information was available transparently within Google Analytics, and you could get relatively accurate search volume estimates from within Google’s Keyword Tool.
The first major update that changed this was Google move to encrypted search and the dreaded appearance of “not provided” within Google Analytics.
Next up, and more recently, was Google’s decision to move search volume estimate within their Keyword Planner tool to show estimates in broad ranges. Instead of learning that a keyword was being searched for 1,400 times each month, we’re told that it’s searched between 1k-10k times per month. This isn’t overly helpful”.
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