Social media in 2018: five trends to watch for
The social media user growth is getting boosted with the new networks and the new features already established social giants are adding to their sites.
HubSpot columnist Sophia Bernazzani has shared five social media trends to expect in 2018.
Talking about the growth of live video, Bernazzani says, “Earlier this month, Facebook announced changes to its News Feed algorithm that will once again shift the type of content users to be from their friends and family — instead of the Pages they follow.
In other words, posts that spark the greatest amount of discussion among users — especially when shared by those in their own personal networks — are expected to rank better.
And the one type of content that Facebook highlighted as seeing the most engagement? Live video.
According to Facebook, live videos receive 6X the engagement as non-live ones, which bodes well for their sharability and potential for such engagement as comments and Likes”.
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