Six steps to create an effective content strategy
Content marketing is helpful in building brand awareness, trust and loyalty among your customer base. It helps you strengthen you increase traffic and conversions too.
An effective content marketing strategy leads to online success for your brand and products. Econsultancy columnist Nikki Gilliland has shared six steps to build an effective content strategy.
On defining customer persona, Gilliland says, “While you might think you have a good understanding of your audience, many marketers tend to focus on segments – i.e. factors like gender, age range, or location. However, personas delve much deeper into these key segments, telling us important traits about individuals such as their motivation, what they value in a brand, and why they might stay loyal.
This kind of insight into your audience can be highly valuable when creating a content strategy, helping you to create content that resonates with consumers at various different stages of their journey. Instead of being ‘nice to have’ or a throwaway part of a strategy, creating customer personas should be one of the first and most important foundations.
There are multiple ways to research the information needed, including monitoring social media sentiment (which will tell you what an audience is talking about) as well as keyword research and analytics to discover what consumers are searching for and currently enjoying. This article explains further”.
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