Here are some ways to be better at agile marketing
Agile marketing is the deliberate, long-term application of an Agile methodology to manage and improve the way a marketing team gets work done. This form of marketing requires a strategic vision and long-term marketing plans.
According to CMO’s Agenda, 20% of CMOs are already using some form of Agile and about 65% of CMOs have heard about it and are considering using it.
Econsultancy columnist Jeff Rajeck has shared four qualities that make a successful agile marketer.
On how agile marketers understand the buying journey, Rajeck says, “The first quality mentioned by participants is that an agile marketer must understand their customer inside and out. That is, they must know how their customers interact with the brand from every angle:
- How they search for information
- What are the key decision-making touchpoints
- How they typically make a purchase
- What keeps them engaged and loyal
And we have to remember this customer-centric approach is quite new. Previously, many marketers were highly-skilled at certain tactics which were then coordinated by management.
Now, however, everyone agreed, marketers need to have a more holistic view of the buying process no matter where they are working”.
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