Social media site Twitter has expanded its character limit to 280 characters format for helping users easily express themselves. This change will invite mixed expressions from Twitter’s user base. But marketers too are going to get an advantage from this change.

Econsultancy columnist Tom Dibble has shared four ways marketers will benefit from this change.

Dibble says, “Yes, you’re seeing double. Twitter now affords users 280 characters for their tweets, twice the previous 140-character count maximum.

The company claims this newfound freedom will make it easier for people and brands to use their platform. Traditionalists fear the change will fundamentally alter that which makes the platform unique; brevity.

For brands, there will undoubtedly be benefits, but also pitfalls.

Here are four ways I think Twitter’s 280-character count will benefit marketing teams.

Marketing teams will save time

Twitter has been testing 280-character tweets with a “small group” of users since September. According to the company, users in the test group spent less time composing on the platform.

Any marketing professional who’s ever sent a tweet knows the challenge of sharing a coherent concept in 140 characters. For such a condensed medium, there can often be a disproportionate amount of editing required. While some polishing will still take place in the new, longer format, the less restrictive count should mean less tweaking”.

How marketers can benefit from Twitter’s new 280 character format

Econsultancy

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