A successful product launch matters a lot in raising the value of your brand and product. All companies have their own ways to test the products before the launches.

MOZ columnist Chris Dayley has published a blog post sharing some effective testing ideas for the product launches.

On launching a test Dayley says, “The good news is, after running thousands of tests for websites in almost every industry you can imagine, we’ve created a simple way to quickly identify the most important areas of opportunity on your site or landing page.

We call this approach the “launch analysis”.

Why? Well, getting someone to convert is a lot like trying to launch a rocket into outer space. To succeed in either situation, you need to generate enough momentum to overcome any resistance.

To get a rocket into orbit, the propulsion and guidance systems have to overcome gravity and air friction. To get a potential customer to convert, your CTA, content and value proposition have to overcome any diversions, anxiety or responsiveness issues on your site”.

Countdown to Launch: How to Come Up with Great Testing Ideas

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