Chatbots are helping marketers automate their communications with the prospects and customers. Now you can also improve your social engagement using chatbots.

Entrepreneur columnist Myrray Newlands has shared seven ways to use chatbots for boosting your engagement.

Newlands says, “Once you’ve chosen your chatbot-building solution and have created your virtual assistant, you can start driving engagement. Engaging with your audience boils down to attracting their attention by providing something useful or amusing. Most of the time, you’ll want to aim for functionality, as it helps build credibility and set you up as an industry leader.

In order to create a chatbot that engages with consumers, you have to:

Know your audience.

Instead of trying to simply guess what will grab your audience’s attention, you should focus your efforts on learning about their interests and goals. By learning about your audience, you’ll be able to create marketing and sales campaigns that truly speak to them instead of trying to force products on them”.

Increasing Social-Media Engagement Is Crucial But You Don’t Need a Larger Team to Do It

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