Google AdWords has been with Internet entrepreneurs for a long time now. Still there are a lot of things we can learn and implement to enhance the AdWords performance for your business.

Search Engine Land’s Pauline Jakober has shared three techniques to optimize your AdWords account.

Jakober says, “If you’re a PPC pro, it’s also a great time to catch up on some of the smaller, sometimes overlooked elements of your PPC campaigns.

Naturally, this only applies if your business tends to slow down in the summer. If not, you’ll have to find another slow (read: less crazy) time of year to perform these tasks. When things are moving ahead full steam, we usually can’t afford to take our gaze off big-picture account items, such as leads, sales, campaigns, ad groups and keyword performance. And that’s understandable.

But when you do have time to polish up some hidden gems of campaign settings and features, you may find that they can add up to significant performance differences”.

Optimize your AdWords account with these hidden gems

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