Don’t Oversimplify Content for Google Rankings
Simple and easy to understandable content has been the key to achieve good Google search rankings.
But in a recent in-depth article Search Engine Land columnist Eric Enge advises marketers to not to oversimplify the content for getting a good ranking.
On how Google keeps improving its search algorithm, Enge says, “As an industry, we need to change how we think about Google. Yet we seem to remain desperate to make the algorithms simple. “Oh, it’s this one factor that really drives things,” we want to say, but that world is gone forever. This is not a PageRank situation, where we’ll be given a single patent or paper that lays it all out, know that it’s the fundamental basis of Google’s algorithm, and then know quite simply what to do.
The second-largest market cap company on planet Earth has spent nearly two decades improving its ranking algorithm to ensure high-quality search results — and maintaining the algorithm’s integrity requires, in part, that it be too complex for spammers to easily game. That means that there aren’t going to be one or two dominating ranking factors anymore”.
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