Improve Your Marketing and Sales with these Data and Segmentation Techniques

Marketing and sales go hand in hand and marketers need to stay focused on both the elements that lead to email marketing and ecommerce success. Proper analysis of data can help markters implement segmentation rightly.

According to an Econsultancy report, 78% of senders are doing basic segmentation and only one-third are doing advanced segmentation.

Jordie van Rijn has shared five advanced data and segmentation techniques that can help markters improve their marketing and sales.

Rijn says, “Segmentation is an effective marketing and sales tactic. One could say that lead scoring is segmentation – we divide our contacts into groups based on their lead score.

How can we use segmentation and customer data to bridge the qualification gap and identify the ideal next action? Here are five tips.

Segmentation is of little use if you don’t use it. And the best way to use it is to be strategic about it, by starting with the end when you set up your segmentation model”.

Improve Your Marketing and Sales with these Data and Segmentation Techniques