‘3 Ways to Get What You Want by Doing Your Homework’ – Copyblogger
Sonia Simone says, “Polly Professional has a lot going on today. She has a blog post due, a podcast script to write, an employee review to conduct, two client meetings, and she’s meeting her cousin Penny for dinner.
And then it comes. Ding.
An email from Steve Stranger.
Maybe he’s a sales pro trying to set up a “quick meeting to discuss his company’s solutions,” but it’s clear he has no idea what her company does or what Polly’s role is. Or maybe he needs a job, and he figures that being her second-cousin’s college roommate has got to qualify him for something. Or he wants to write for her company’s blog, even though he doesn’t understand the audience or the topic.
Worst of all: Maybe he wants to pick her brain”.
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