Nathan Resnick says, “Your company’s ability to thrive in today’s ultra competitive e-commerce industry hinges upon your ability to create an extraordinary experience for your customers. This experience begins with an inviting, captivating website that helps your customers achieve their goals quickly and easily. Below are five ways to increase your e-commerce conversions.

1. Revamp your website

Your path to e-commerce prosperity begins with a fantastic website. After all, new customers will never make it to the decision-making phase unless they are drawn to your website. While the extent to which you update your site will depend upon the current state of your website, you should consider a total overhaul of your website if any of the following conditions are met:

– Your website contains content or design elements that are severely outdated
– Your business goals have completely changed
– Customers are unable to submit questions or inquiries through your site
– Your website does not function properly on mobile devices
– Your website is not secure or has outdated software”.

How to Increase Your E-Commerce Conversions in 2017

Business.com

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