Olivia Dello Buono says, “Raise your hand if list building is on the top of your to-do list. 🙋🏼

Email marketing helps you build relationships, grow your community and drive traffic to your website again and again. It’s a non-negotiable for the modern marketer.

And our industry friends agree: We asked 15 of them to share the number one list building tactic that helped them grow their own email list so you can start seeing success of your own.

1. When it comes to your sign up form, less is more

Erin King, Sr. Email Marketing Manager at Litmus

A painless sign-up process is essential when building a list. When potential subscribers are first opting in to your list, it can be tempting to ask them for a large amount of information (address, job title, company size, etc). But a lengthy sign up form can lead to a higher rate of sign-up abandonment“.

15 Industry Experts Share Their #1 Email List Building Tactic

AWeber

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