‘Build Landing Pages that Convert with These 3 Smart Steps’ – Copyblogger
Beth Hayden says, “It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado.
Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes.
At the time, I was familiar with certain landing page “rules” — like writing compelling headlines, testing different button colors, and eliminating distracting design elements — but other than that, writing the copy seemed like some magical activity.
But that day at the conference, Sonia broke down the entire landing page creation process into a few straightforward steps.
I had an epiphany in the middle of her talk as she gave us guidelines for writinglanding pages, including the three main goals your landing page should accomplish”.
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