‘3 A/B Testing Case Studies from Smart Brand-Side Marketers’ – MarketingExperiments
Courtney Eckerle says, “When you’re embarking on a new campaign, or a launching a new CMS, there are a million things that can go wrong. To which I say: GOOD.
Bring it on. That’s what testing is all about, right? Letting the things that will go wrong, go wrong – but tracking it every step of the way.
That, my friends, is the difference between a mistake and a “learning.”
See that positive spin?
As the Managing Editor of MarketingSherpa (MarketingExperiment’s sister site) I have covered hundreds of marketing campaigns by companies, and generally they are focused more on high-level inspirational stories. However, many of them have a lot of specific ideas for testing, and I’ve put together a collection featuring three of those case studies here”.
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