‘Five ways to improve your cross-device marketing’ – Econsultancy
Jeff Rajeck says, “Mobilegeddon happened over a year ago.
So we have all known for quite some time now that marketing needs to work well across channels and devices.
Yet, according to our most recent survey, brand marketers have not changed how they manage cross-channel data. What’s going on?
The survey
In July and August of 2016, Econsultancy surveyed thousands of marketers globally to find out how they were progressing with their omnichannel strategies.
When asked about how well they were able to manage data across multiple channels,more than half (51%) said ‘we have separate, non-connected technologies managing data for different channels“.
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