‘How Tinder has changed ecommerce’ – Econsultancy
Youtse Sung says, “Through its fun, intuitive and frankly addictive user interface, Tinder’s simple “swipe right for yes, left for no” approach has earned it a place on mobile home-screens around the world – not to mention a valuation of $1.35bn.
As the popularity (and controversy) of Tinder has grown, many brands have started to copy the brand’s simplistic yes-no interface for their own apps.
This has kicked off a UX and design phenomena rapidly becoming known as ‘Tinderisation’.
While originally used for purely functional applications such as political polling (e.g. Voter) and recruitment (e.g. Jobr) sites, many such apps received criticism for their trivialisation of complex issues”.
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