Patricio Robles says, “On Thanksgiving and Black Friday, while many companies were working to lure customers in with hefty discounts, one company decided to ask customers to give it money in exchange for nothing at all. 

Cards Against Humanity, maker of politically incorrect playing cards, ultimately convinced nearly 12,500 people to literally gift it $71,145.

Why would anybody give a company $5 or more in exchange for nothing? As Cards Against Humanity’s FAQ explained…

Because the greatest Black Friday gift of all is buying nothing. We’re offering that for the rock-bottom price of $5. How can you afford NOT to seize this incredible opportunity?

While most businesses won’t be able to convince their customers to pay for nothing, how Cards Against Humanity’s pulled off its successful Black Friday non-sale offers lessons for all companies“.

How one company made over $70,000 selling nothing on Black Friday

‘Econsultancy’ Blog

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