‘5 tips for designing a web form with a high conversion rate’ – ‘Mashable’
Grace Smith says, “Web forms can be used to help you collect orders, leads, subscribers, inquiries and feedback so it’s important to optimize their conversion rates. Often taken for granted, they are one of the essential elements of your lead generation and marketing efforts. Most visitors don’t want to spend time filling them out, so designing a web form that provides great user experience is imperative.
When designing and developing your website, you need to pay extra attention to the form because it can have serious benefits. Expedia, for example, increased their profits by $12 million by removing one redundant form field.
Follow these best practices to increase your web form’s conversion rate.
1. Make it stand out
To maximize completion rates of your form you need to provide a good user experience, to encourage sign-ups. If you want to set yourself apart from your competitors you need to make your form stand out“.
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