‘Long Live Long-Form: The Hidden Value of Blogs’ – ClickZ Blog
Tessa Wegert says, “Marketers shouldn’t discount the power of long-form blogs because they’re conducive to high levels of engagement from potential consumers.
Blogs have long been part of the content marketing conversation. But with exciting storytelling formats like brand magazines and films getting all the buzz these days, one has to ask: are blogs still as useful to advertisers as they used to be?
Last year, digital data collection provider Research Now conducted a study in the U.K. on blogs’ influence on consumers. It found that the decades-old medium still has pull. According to Research Now, two out of three people read blogs at least several times a week. What’s more, 45 percent have reached out to a blogger to inquire about a product when considering a purchase, and 84 percent buy products based on the content they find on blogs“.
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