Ann Smarty says, “Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The question is, how do you make your content the best when so many others are pushing to do the same thing?

Quality and consistency are key: If you don’t put the work in, and fight to be seen, you won’t be. Marketers understand this, and put in many hours behind the scenes to make magic happen. But having the right visual marketing tools up your sleeve — for image creation and optimization and editing, free-image sources and image monetization — can really help.

Image-creation tools

Canva  A product whose best-known evangelist is marketing legend Guy Kawasaki, Canva is a simple but incredibly effective design tool. Create various styles and types of graphics with a few clicks of your mouse. Best of all, it is free and you don’t have to download anything to use it. This is the best known tool on this list, and one that you have to try for yourself“.

9 Must-Have Visual-Marketing Tools on the Web

‘Entrepreneur’ Blog

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