Michael Bird says, For many marketers in Europe, North America and Australia, China is the next great marketing frontier.

With over 1.35bn people and 635m internet users (and still growing), it seems as if there’s no end to the marketing possibilities in China.

As most marketers know, however, marketing to Chinese citizens is not exactly like marketing to those on other continents. Chinese citizens do not always interact with the internet and their favourite brands in the same way those in Western countries do, and they don’t have the same platforms.

You won’t be able to rely on old faithfuls such as Facebook, Twitter and YouTube in China.

But China has its own brand of social media, and if you know how to market through social in any Western country then you can use those similar concepts and apply them to these unfamiliar platforms. Don’t worry, they won’t be unfamiliar for long“.

Social media marketing in China: Which platforms should you invest in?

‘Econsultancy’ Blog

Sharing is caring